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| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Module Title | Marketing and Consumer Behaviour Assignment Task 1 |
Air India Airlines' demand is characterised by a lot of underlying motives which account for the major motivations of travellers to choose flying among other modes of transportation. Firstly, the convenience factor stands out as one of the crucial reasons for preferring online shopping. The speed and efficiency of flying are incomparable allowing travellers to go from their takeoff to their destination with preferential accessibility, specifically when it comes to long-distance routes (Lin and Zhang, 2021). Travellers are motivated for ease during their trip regardless of the duration of the trip being long or lasting only an hour. Users will predominantly opt for the airlines that charge a reasonable and cost-effective price and relatively offer a wide range of services especially when the market has plenty of choices (Situmorang, 2023). The income of the employed passengers plays a crucial role in understanding the demands of the travel. Their attitude in spending their money and effort to go to a different place through Air India Airlines is the major factor here.
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