OFFERS! offer image Get Expert-crafted assignments
Save 51%

MARK7010 Strategic Brand Management Assignment Example | OBU

Published: 12 Feb, 2025
Category Assignment Subject Management
University Oxford Brookes University Module Title MARK7010 Strategic Brand Management
Word Count: 1500 words
Assignment Title: Final Test

Overview of MARK7010

The Eko Alpaka brand is a clothing brand whose headquarters is situated in the UK. The products sold by this company are woollen clothes in association with textile items that both men and women wear. This brand positioning project aims to analyse the strategic options that can be adopted by the Eko Alpaka brand in future to expand its business in the apparel target market of the United States. 

Table of Contents

 1.0 Introduction

1.1 Brand overview: EkoAlpaka

1.2 Aim of the brand positioning project

 1.3 Core business mission and values

2.0 Analysis

2.1 Brand analysis: Keller's brand pyramid analysis of EkoAlpaka

2.2 Brand model co-creation for Eko Alpaka

2.3 Four corners framework analysing key components of brand

 2.3.1 Ideology

 2.3.2 Capabilities: Tangible versus intangible

2.3.3 Stakeholders: Target customers of the US

2.3.4 Competition: Porter’s five force analysis

2.3.5 Environment

2.4 SWOT analysis based on four key components of brand

3. Strategy

3.1 Positioning Idea 1: Cruelty-free and eco-friendly luxury clothing brand

3.2 Positioning Idea 2: Sustainable procurement of Alpaca fibre-based clothing

3.3 Vision Statement, Mission and Value of the brand, “Eko Alpaka”

 3.4 Transformation Grid

4.0 Implementation

4.1 Co-creative New Product Development for Eko Alpaka

4.2 Social Media-Based brand Communication

5.0 Conclusion 

References 

This is just a final test overview. If you want to see the answer, then fill out the order form and get free access to the PDF.

Are you trying to find a solution for the MARK7010 Strategic Brand Management Assessment Sample? Well, you're in the right place. Our podium Workingment provides Assignment Help In the UK. Our well-researched and talented professors can also provide you with odd assignments if you're judging whether to Write My Assignment with our professors, no doubt! Our team can help with your assignment. We also provide Free Sample assignments for your guidance. Get in touch right now!

Workingment Unique Features

Hire Assignment Helper Today!


BUS105 Statistics Assignment Sample Solution Docx | SUSS

Under BUS105, you will be given a general idea of what statistics techniques and concepts are, so that you could be able to obtain information that is applied in making a decision

MKT542 Digital Marketing Analytics Assignment Sample Answer

The customer decision journey is considered one of the most important aspects of marketing, as it is necessary for comprehending and enhancing the customer's experience at various touchpoints. CDJs do have different characteristics in the digital world. In this course, foundations are established by defining techniques and theories of digital marketing analytics, and subsequently providing practical ways to apply digital information to real business problems. The usual procedure of doing digital marketing analytics is highlighted in the course.

ELT201 Understanding Poetry SUSS Assignment Sample

ELT201 Understanding Poetry is a course where you will be learning about the beauty of poetry that is written using the creativity of language in its poems. The focus of learning here will be completely on understanding poems, experiencing the pleasure that poetry provides, and we will also learn the complexity that is faced in this art form.

BUS354 Customer Relationship Management Assignment Sample | SUSS

The digital age has now changed the mode of interaction that happens between customers and businesses. Technologies in this digital era have assisted organisations in producing a good customer experience. BUS354 Customer Relationship Management is a course that will train you to understand different significant aspects of customer relationship management (CRM).

ICT239 Web Application Development Assignment Sample | SUSS

This is a free sample for you, so that you can understand what the learning outcome assignments are that you will need to do. This sample is written by our experts who are eagerly waiting to complete your assignment as well.

OST166 Understanding Leadership through Place-Based Education Assignment Sample | SUSS

This OST166 Understanding Leadership through Place-Based Education Assignment Sample is written by professional writers who have been providing Singapore assignment help for more than 8 years. Most of them have completed a PhD degree in the related subject.

BE469-7-SP-CO Managing Across Cultures Assessment Example 2025-26 | UoE

The rise of precarious work needs to be situated within the context of globalisation and neoliberal economic reforms, which helped in reshaping the labour market since the late 20th century.

BABM1003 Accounting and Budget Management Assignment 1 Example 2025-26 | DMU

The report also considers the economic expansion issues as they affect JustPej Co's success and the implications from a broader economic perspective. The report aims to analyse the effect of changes in economic parameters like the interest rates and the exchange rates .

ULMS55O Human Resources Management at Affluent: Academic and Practitioner’s Perspective Assessment 2 Example

ULMS55O Assignment: The fundamental purpose of Affluent’s HRM strategy is to foster a professional and community-based work environment where professionals with job-specific subject-matter proficiency, demographics and psychographic

MED031-6 Final Project in Mass Communications Assignment 2 Example | University of Bedfordshire

Community radio is a vital radio service provided by a group of people or an institution to serve the needs of knowledge and operates in a non-profit manner.

Online Assignment Help in UK