| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Oxford Brookes University | Module Title | MARK7010 Strategic Brand Management |
The Eko Alpaka brand is a clothing brand whose headquarters is situated in the UK. The products sold by this company are woollen clothes in association with textile items that both men and women wear. This brand positioning project aims to analyse the strategic options that can be adopted by the Eko Alpaka brand in future to expand its business in the apparel target market of the United States. The brand positioning of Eko Alpaka brand is carried out based on the ethically sourced sustainable clothes developed by this company. EkoAlpaka is an independent iconic Alpaca clothing brand, known for its transparent and carbon-negative supply chain to offer luxury clothing products. From the above findings, it can be concluded that the US is a lucrative market for Eko Alpako for brand expansion because of its growing economy and good trade relations with the UK and European Countries.
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