EFIMM0138 Behavioural Decision Making Summative Assignment Example | University of Bristol

Published: 13 Feb, 2025
Category Assignment Subject Business
University University of Bristol Module Title EFIMM0138 Behavioural Decision Making

Introduction

This assignment explores YouTube's digital platform that allows creators such as vocalists, filmmakers, comedians and artists to showcase their craft. It reaches an emotionally attracted audience over the Internet. YouTube's algorithms and recommendation engines make personalized content discovery easy, which shows users videos based on their interests, so users stay loyal and engaged to the platform.

YouTube is not limited to just entertainment and information but has also become a prime news outlet and information source. The platform has promoted citizen journalism and allowed independent news channels to stream events with perspectives and insights different from the mainstream media. This has brought variety in news mediums and brought forth different viewpoints.

At the same time, YouTube has also revolutionized education. Education channels on subjects like science, mathematics, languages, ​​and professional improvement make learning interactive and globally accessible. Interactive features of online learning like comments and discussions promote collaborative learning and knowledge exchange. These impacts of YouTube have been discussed in detail in this assignment.

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