Category | Research Proposal | Subject | Marketing |
---|---|---|---|
University | Oxford Brookes University | Module Title | MARK7006 Resit Coursework |
MARK7006 The market is an ever-changing one due to changes in trends and customer preferences and goes through a significant transformation at frequent intervals. In the fashion industry of the United Kingdom, challenges have arisen regarding the changes in product and maintenance of trends due to which brands are looking to manage the publicity and increase their product value by infusing digital marketing techniques (Goworek et al. 2020). In this context, it has been asserted by Rathore (2021) that in the fashion industry, digital marketing and strategic brand promotion and management have become a necessary and integral part of modernizing all aspects of the fashion industry and giving every brand the desired look. Zara, the renowned global fashion brand, has also leveraged digital marketing to manage the brand and has achieved milestones. The research study aims to analyze the impact of digital marketing in the fashion industry for upholding brand promotion, value, and management through a detailed study of Zara.
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