Category | Assignment | Subject | Business |
---|---|---|---|
University | University of Salford (UOS) | Module Title | International Business Foundations and Trends |
International Business Foundations and Trends of Bulldog Skincare is a niche men’s skincare company that was established in 2006 and is based in the United Kingdom (Bulldog Skincare, 2024). The company has created a corporate image based on sustainability and social responsibility using ingredient such as aloe vera and camelina oil. From the year 2023 Bulldog Skincare company’s products were available in over thirty countries to some extent, the company had a leading market position, especially in the United Kingdom and Europe. It increases up to 15% in the recent past years Due to high demand by consumers of the green products in the market (Bulldog Skincare, 2024). The purpose of this report is hereby stated as to measure the viability of the expansion of Bulldog Skincare into Switzerland.
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