Category | Assignment | Subject | Business |
---|---|---|---|
University | University of Salford (UOS) | Module Title | International Business Foundations and Trends |
This report explores Bulldog Skincare's international expansion, analyzing which market would be better, Switzerland or New Zealand. We will provide an overview of the company and discuss the push-pull factors that drive it to expand into new markets. We will use the Global Connectedness Index 2022 to assess global trade and connectivity. We will also analyze trade blocs that may impact market entry.
We will use the OLI framework and PEST(EL) analysis for market attractiveness, which will evaluate Political, Economic, Social, and Technological factors. last the report will provide a strategic recommendation as to which market would be best and what the expansion plan should be.
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