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Digital Marketing Analytics and Social Media L7 Assignment Solution

Request Plagiarism Free Answer Published: 01 Feb, 2025
Category Assignment Subject Marketing
University ............... Module Title Digital Marketing Analytics and Social Media L7

Assignment Brief 

In this sample, you learn about social media and it's aspects. The analytical report concludes that social media campaign on Medscan app requires an assessment on the increased number of interaction conducted with Live session of Instagram. In order to make opimisation in social media strategy, there is a need to understand the customer sentiment which cannot predicted without measuring the feeling, opinion in the form of feedback and whether the app is able to create a positive perception regarding the app. Moreover, an assessment of Instagram traffic along with click through rate is some of the appropriate metric to ensure better engagement with target audience. 

Table of Content 

Social Media Campaign    

  • Step 1: Developing optimized brand profile    
  • Step 2: Establishing social media goals    
  • Step 3: Consumer persona    
  • Step 4: Style guide    
  • Step 5: Creating content    
  • Step 6: Amplification    

Analytical report    

  • Brand Introduction    
  • Competitive analysis    
  • Customer sentiment    
  • Content performance    
  • Reach and engagement    
  • ROI    

Conclusion

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