| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | ______ | Module Title | Digital Marketing Analytics and Social Media L7 |
| Word Count | 1,000 words |
|---|---|
| Academic Year | 2026 |
Bio
“We are a team of young conglomerate of graduates from the academic background on IT and medicine. We are working in collaboration with St. Thomas Hospital to provide a mobile scanning app (Medscan) for patients and their family members which can detect possible physical issue......View More
Social media campaign.............................................................................................................. 3
Step 1: Developing optimized brand profile.......................................................................... 3
Step 2: Establishing social media goals................................................................................. 3
Step 3: Consumer persona......................................................................................................4
Step 4: Style guide..................................................................................................................6
Step 5: Creating content......................................................................................................... 6
Step 6: Amplification............................................................................................................. 9
Analytical report.......................................................................................................................11
Brand introduction................................................................................................................11
Competitive analysis............................................................................................................ 11
Customer sentiment.............................................................................................................. 11
Content performance............................................................................................................ 12
Reach and engagement.........................................................................................................12
ROI....................................................................................................................................... 13
Conclusion............................................................................................................................13
References................................................................................................................................14
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