Communications Audit and Comparative Analysis: John Lewis & Partners

Published: 03 Feb, 2025
Category Case Study Subject Marketing
University ................... Module Title Analytical Report :John Lewis & Partners

About This Sample

John Lewis is a department store in the UK and its operation is also situated in Ireland. Spedan Lewis, son of John Lewis, founded it in 1929. Oxford Street, London was the first location of the John Lewis store in 1864. At present, 35 John Lewis stores operate in Great Britain. Communication audit, comparative analysis and recommendation are three sections of this paper. John Lewis focuses on their mission to perform tasks with partners, customers and communities. Spenden Lewis stated that happier partners result in happier customers. They work on the principle of “working in partnership for a happier world” to address the objectives of their company with their decision-making approach. 

Table of Content

  • Introduction    
  • Communications Situation Audit    

               ->The Brand    
               ->Brand Introduction   

  • JOHN LEWIS    
  • Brand Portfolio   
  • Route to Persuasion    
  • The Market    

               ->Competitive Landscape    

  • Competitor Analysis    
  • Positioning Strategy    
  • Audience Segmentation    
  • Current Marketing Communication Objectives    
  • Comparative communication analysis    

                ->Comparative Analysis    

  • Critical analysis of tactics used    
  • Evaluation of the effectiveness of Campaigns    

                ->Legal and regulatory consideration    

  • Recommendations for John Lewis    
           -> Recommendations for Enhancing Brand Communication and Strategy    
          ->Digital Creative Execution Proposal    
          -> Future Marketing Communications Objectives    
          ->Other Recommendations

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