NBS7134X Introduction to Digital Business Case Study Example- Summative Assessment

Published: 18 Feb, 2025
Category Case Study Subject Business
University University of East Anglia Module Title NBS7134X Introduction to Digital Business

Introduction

This case study assignment focuses on the digital transformation of digital business and AI. Its goal is to make the business modern and competitive using custom software. Objectives include data management, social media, e-commerce, customer relationship management, and business management software. The report will also provide examples of digital tools and IT laboratories to provide concrete support for the recommendations. This case study also analyzes the US business ecosystem in which digital business and AI operate. The ecosystem includes customers, competitors, technology, and stakeholders that form an interconnected network that directly impacts business growth and challenges.

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