| Category | Case Study | Subject | Management |
|---|---|---|---|
| University | University College Birmingham | Module Title | 2210 Rooms Division Strategy |
2210 The Royal Vista Hotel is a four-star luxury hotel situated in the dynamic Birmingham city centre. This hotel is situated in a prime location and it is one of the top choices for both leisure and business travelers, Who want a hotel in a prime location with an exceptional hospitality experience. This assignment focuses on strategic marketing as well as virgin Technology along with personalized press experience in the hotel. The dynamic pricing concept is mainly a pricing strategy for any service or product that is based on real-time demand and supply of this particular service and product. Showing the hotel the need to implement the dynamic pricing strategy with integrating advanced distributor systems is essential to grow their hotel market share and achieving higher occupancy rates. The essential factor that is very important to implementing a dynamic pricing strategy at the Royal Vista Hotel is dependent on several factors that need to be considered by the hotel management to ensure the hotel’s revenue and profit growth. Dynamic prices become very helpful in boosting their occupancy rate (Fisher, Gallino and Li, 2018). These dynamic pricing approaches use real-time data according to the market demand and competitor price.
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