ACFI7015 A case study of Moonpig Answer

Published: 03 Feb, 2025
Category Case study Subject Finance
University ... Module Title ACFI7015 Research Project

About This:

This report aims to analyze Moonpig Group PLC from both financial and strategic perspectives in a way that emphasizes its efficiency as an online retail store of personalized greeting cards and gift. This assignment uses the Shareholder Value Analysis (SVA) and sensitivity analysis, which will enable the business report to value and evaluate the financial situation and business activity of Moonpig.

Further, practical scenarios are presented for sensitivity and valuation analyses. More than that, the study focuses on the company's Compliance and Sustainability including the Environmental, Social, and Governance (ESG) Integrated Reporting and Analysis based on the annual report of the 2023 financial year of the extent of its compliance with the sustainable corporate behavior standards. Based on such an analysis, we will be able to provide a more detailed perspective of Moonpig's strategic positioning, its future sustainability and creation of stakeholders' value while considering the challenges and limitations associated with the use of such financial tools as SVA in a turbulent market environment as suggested by Moonpig Website, 2024.

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