| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of Lincoln | Module Title | BUS9048M Strategy Making |
Technologies have revolutionized the retail market and therefore, big players like Tesco have to adapt to the market needs and evolve their strategies to stay relevant in the digital landscape of retail marketing. The failure to adapt to the customer needs risks the company losing its valuable and loyal customers. Witnessing the heightened competition in the digital market, the company must rearrange its strategies to fend off competition and ensure sustainable growth by leveraging different digital technologies and innovative business models (Treadgold and Reynolds, 2020). These digital services can help the company to acquire new customers in a brand-new segment. Many opportunities can be offered by the different digital channels to the company for them to foster brand loyalty and personalize offerings to its customers. The success in this digital transformation will help Tesco position itself as the leader in the digital market, helping the company to get a competitive advantage and sustain its growth by aligning its business model and consumer experiences with digital imperatives (Didonet et al., 2020).
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