| Category | Report | Subject | Business |
|---|---|---|---|
| University | Birmingham City University | Module Title | Business and Management Research Project |
This research explores the behavioural factors influencing retail investor decision-making in the Indian stock market. This explicit revelation has been complemented by a surge in involvement of retail investors with the growth of the India’s economy and increase in its middle-income population accessing the new age trading platforms. Yet, this increase in participation has raised the question about inconsistency between classical financial theories, where people are assumed to make rational decisions and real behaviour characterised by heuristics........View More
Chapter 1: Introduction ......................................................................................................... 5
1.1 Background ................................................................................................................. 5
1.2 Problem Statement ...................................................................................................... 5
1.3 Aim and Objectives ..................................................................................................... 6
1.4 Research Questions ..................................................................................................... 6
1.5 Significance of the study.............................................................................................. 6
1.6 Rationale of the study.................................................................................................. 7
Chapter 2: Literature Review................................................................................................. 7
2.1 Theoretical Overview .................................................................................................. 7
2.2 Behavioral Finance Theory.......................................................................................... 7
2.3 Conceptual Framework................................................................................................ 8
2.4 Conceptual Framework Diagram ................................................................................. 9
2.5 Application of the model on the Indian Stock Market .................................................. 9
2.6 Conclusion of conceptual and theoretical framework ................................................... 9
Chapter 3: Methodology...................................................................................................... 10
3. 1 Introduction.............................................................................................................. 10
3. 2 Philosophy of the Study and Research Methodology................................................. 10
3. 3 Research Design....................................................................................................... 11
3. 4 Secondary Data Sources ........................................................................................... 11
3. 5 Sampling Strategy .................................................................................................... 12
3. 6 Data Analysis Techniques......................................................................................... 13
3. 7 Research Onion Model ............................................................................................. 14
3. 8 Ethical Considerations.............................................................................................. 15
3. 9 Recommendations of the study ................................................................................. 16
3. 10 Summary ................................................................................................................ 16
Chapter 4: Findings and Analysis ........................................................................................ 17
4.1 NVivo Analysis: ........................................................................................................ 17
4.2 Theme-1: Rationality vs. Irrationality ........................................................................ 19
4.3 Theme 2: Behavioural Biases..................................................................................... 20
4.4 Theme 3: Market Volatility and Behavioural Impact .................................................. 20
4.5 Theme 4: Application of Theoretical Models ............................................................. 20
4.6 Discussion:................................................................................................................ 21
Chapter 5: Conclusion......................................................................................................... 23
5.1 Conclusion ................................................................................................................ 23
5.2 Linking with Objectives: ........................................................................................... 23
5.3 Recommendations: .................................................................................................... 24
5.4 Limitations................................................................................................................ 24
5.5 Future Scope ............................................................................................................. 25
5.6 Research Contribution ............................................................................................... 25
Reflective Account.............................................................................................................. 25
Gantt Chart: ........................................................................................................................ 27
References .......................................................................................................................... 29
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