| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Manchester Metroplitan University | Module Title | 5K4Z1003 Business Environment |
This paper provides a critical analysis of the business environment of Audioboom’s business environment both within and without that has an impact on its strategic decision-making. The paper utilized strategic analysis models, including a PESTEL analysis and Porter’s five forces, for the macro and micro business analysis. A PESTEL analysis will be effective for understanding society and the broader economic aspect affecting the operation of Audioboom, while Porter’s five forces will be used to analyze the competitive dynamics inside the industry. The fact that the organizational structure is made up of different units means that the specialized teams will have high expertise and focus on the quality of content, audience growth, and technology advancement respectively. The organization has a low power distance, as evidenced by the communication structure where everyone’s ideas are considered (Hu et al., 2018). This allows the company to respond to market tendencies and maintain continuous offering of its services. Moreover, the existence of various regulatory, technological, and economic factors implies both challenges and opportunities that need to be effectively addressed to support the growth prospects and market share.
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