Category | Assignment | Subject | Marketing |
---|---|---|---|
University | Coventry University | Module Title |
In this sample, An international healthcare company, Bupa Group, is launching a new range of well-being initiatives that will combine digital health tracking with concerns for the environment. This initiative applies the company’s working culture of sustainability and its public vocation toward the improvement of human well-being in the face of ecological planetary crises (Stevens et al. 2024). The goal of the launch is to combine innovative health products with concern for the state of the natural environment and respond to the needs of today’s active consumers.
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