| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | University of Birmingham | Module Title | 37990 MSc Supply Chain Management L7 Assignment |
In today’s digital world, big data technology helps to improve efficiency by data processing techniques that will focus on analyzing complex datasets. What is the role and use of big data in supply chain management? Traditional data techniques create difficulties in analyzing complex data that can be easily done with the help of big data analytics (Maheshwari, Gautam and Jaggi, 2021). The great innovation of big data analytics, as it guides businesses to analyze a wide range of consumer data that provides detailed insights regarding their operational efficiency. Machine learning and predictive modelling can be used to analyze the sales data of consumers. At present, businesses are using big data to transform the status of their operation. It helps to provide high-quality products and services to consumers that will improve brand awareness and customer insights. It helps to improve efficiency and helps to predict market fluctuation.
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