Ravensbourne University London – Assessment Questions

Welcome to BSM24202 The Consumer Journey. This 20-credit Level 5 module builds on your foundational marketing knowledge and develops your ability to analyse, evaluate, and apply consumer behaviour theory across complex, real-world contexts.

This module is part of ‘Professional Life Practice- a programme of study that is formed from a series of interventions and activities that are integrated alongside subject specific modules.

SPM22104: This project brief applies knowledge acquired from “Sustainable Project Management” to a practical, real-world scenario. This provides an opportunity to demonstrate mastery of project management theories and concepts.

BSM24104: Using the Financial data provided, analyse and evaluate the performance of Unilever for the years 2024 and 2025, making a comparison of the two years.

BSM24105 Project Brief: Imagine you have been hired as an external consultant to analyse and improve RainyDay Café’s performance by optimising their operations. Propose a well-structured project plan to revamp RainyDay Café’s efficiency and customer satisfaction.