BSM24202 The Fashion Consumer Journey Assessment Brief 2026 | RUL

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Published: 27 Jul, 2026

Category	Assignment	Subject	Education
University	Ravensbourne University London	Module Title	BSM24202 The Consumer Journey

Assessment: THE CONSUMER JOURNEY PROJECTS
Deadline	Assignment 1: 17.07.2026 before 4PM Assignment 2: 31.07.2026 before 4PM Assignment 3: 07.08.2026 before 4PM
Submission Method	CANVAS Submission (Online) (A link will be made available closer to the submission date)
Tutors	Sein Tin

BSM24202: The Consumer Journey

Welcome to BSM24202 The Consumer Journey. This 20-credit Level 5 module builds on your foundational marketing knowledge and develops your ability to analyse, evaluate, and apply consumer behaviour theory across complex, real-world contexts.

The module focuses on how consumers interact with brands across multiple touchpoints and channels, from initial awareness through to post-purchase loyalty and advocacy. You will explore psychological, social, cultural, and ethical influences on consumer decision-making, and critically evaluate how organisations design omnichannel strategies to influence behaviour while managing ethical, social responsibility, and sustainability considerations.

You are expected to engage critically with academic theory, industry practice, and empirical evidence, and to demonstrate increasing independence, judgement, and professional awareness appropriate to Level 5 study.

BSM24202 Project Brief

Essential Reading List/Learning Resources to refer to from the module specification – Harvard referenced

Essential reading/Learning resources: (Provide links/details on Canvas module page)

Blokdyke, G. (2019). Consumer Journey a Complete Guide. London: 5StarCooks.
Kahneman, D. (2011). Thinking, Fast and Slow. NY: Farrar, Straus and Giroux.
Kotler, P. (2021). Marketing 5.0 Technology for Humanity. NY: Wiley.

Other useful information

Physical Resource:

Laptop with minimum spec (Software Adobe Suite)
Access to university library digital databases for journal articles and market analysis reports.

USEFUL WEBSITES:

WGSN Trend Forecasting: https://www.wgsn.com/en
Mintel - https://clients.mintel.com/content
LinkedIn Learning courses on Digital Marketing and Consumer Behaviour & Psychology (links available on Canvas).

Software:

Adobe Creative Cloud (Photoshop, Illustrator, adobe express for campaign design)
Presentation software (PowerPoint, Prezi, or equivalent)

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