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Talk to an Expert| Category | Dissertation | Subject | Marketing |
|---|---|---|---|
| University | Module Title | Social Media Marketing in Gen-Z Consumer |
1. Examine the use and impact of codes of ethics in social media marketing targeting Generation Z
2. To explore the role of influencers and user-generated content in shaping Generation Z
3. Investigate the influence of demographic variables (I.e age, gender, income) on how social media marketing affects the purchasing decisions of Generation Z
4. The Future trends and directions regarding the recent cohort in social media marketing
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