MK990 Destination Marketing and Management Assignment Brief | University of Strathclyde

Published: 15 Mar, 2025
Category Assignment Subject Marketing
University University of Strathclyde Module Title MK990 Destination Marketing and Management Assignment

About This Assignment Brief

You are required to develop a marketing plan positioning one of Scotland’s National Parks as a sustainable tourism destination:

There is a word limit of 3,000 (+/- 10%) words. You are expected to conduct secondary research and to reflect upon the content of lectures throughout the semester to position the destination to prospective visitors, with a focus on sustainable tourism. Your marketing plan will be expected to cover the following:

• The target market(s).
• Situation analysis (PESTLE analysis, VRIO model, competitive analysis, SWOT
matrix).
• Positioning strategy.
• Objectives and performance indicators.
• Marketing communication tactics.
• Action plan.

There is scope for creativity in your assignment. However, you are still required to reference your assertions, which must be supported by academic and industry or public sector sources at all times. As this is a marketing plan it should not be written in first person (e.g. do not use the following – ‘I’, ‘we’, ‘my’). 

Within the Department of Marketing, we use the Harvard System of referencing. Refer to MyPlace for links on Harvard referencing. To avoid plagiarism, you must ensure that you acknowledge the information throughout your assignment. 

Do You Need Assignment of This Question

Order Non Plagiarized Assignment

 

Are you struggling with your assignment, MK990 Destination Marketing and Management? If you need someone to handle your Artificial Intelligence, then you have reached the right place. Our online assignment writing help service provides customized solutions for students across the UK. Marketing assignment help and all assignment services are provided here. We also provide free assignment samples written by PhD writers. Now, say goodbye to assignment stress and hello to top grades!

 

Workingment Unique Features

Hire Assignment Helper Today!


Latest Free Samples for University Students

MED031-6 Final Project in Mass Communications Assignment 2 Example | University of Bedfordshire

Category: Assignment

Subject: Education

University: University of Bedfordshire

Module Title: MED031-6 Final Project in Mass Communications

View Free Samples

BABM2006 Work-Based Management Project Assignment 3 Example

Category: Assignment

Subject: Management

University: De Montfort University

Module Title: BABM2006 Work-Based Management Project

View Free Samples

LAA127/LAA127C Contract Law Assignment Coursework Sample 2025

Category: Coursework Example

Subject: Law

University: Swansea University

Module Title: LAA127/LAA127C Contract Law

View Free Samples

MGT4541 Strategy, Leadership and Management of Organisations Assignment 3 Example

Category: Assignment

Subject: Management

University: Middlesex University

Module Title: MGT4541 Strategy, Leadership and Management of Organisations

View Free Samples

DGM22702 Digital Consumer Journey Project Example 2025-26 | RUL

Category: Assignment

Subject: Computer Science

University: Ravensbourne University London

Module Title: DGM22702 Digital Consumer Journey

View Free Samples
Online Assignment Help in UK