| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | University of Strathclyde | Module Title | MK831 Social Responsibility & Sustainability |
Overconsumption is a major problem in our society. This assignment asks you to create a report assessing the relevance of an overconsumption activity at an individual level.
Drawing on theory, academic and industry literature, explore an area of consumption where you feel you overconsume (e.g., one particular field of consumption such as fashion, electronics, travel, etc.). Make sure to pick a consumption activity with plenty of literature available. Your report should then contain three components:
3. Implementation (~1,750 words): Design a marketing communications campaign that you feel would encourage you and your peers to change this problematic behaviour. To allow space for a full justification using the literature, you can focus on a particular part of a campaign as opposed to the full campaign.
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