Category | Assignment | Subject | Management |
---|---|---|---|
University | University of Strathclyde | Module Title | MK812 B2B and Key Account Management |
Prepare an essay with a word limit of 3,000 (+/- 10%) words. At least fifteen journal articles should be cited.
Pick a B2B company of your choice that produces manufactured goods, not services. Please make sure this is a B2B company. If you choose a consumer company, this will result in failing the assignment. If you choose a large organisation with different lines of business, you must ensure that you focus on a specific SBU. For this company (or its SBU), discuss the following:
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