LCMB7024 Marketing Management L7 Assessment Component 2

Published: 17 Mar, 2025
Category Assignment Subject Business Management
University University of Wales Module Title LCMB7024 Marketing Management

Task Description

Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products.

You are expected to select a live/real organisation that is suitable to the task and launch a new product/service.

Please discuss with your lecturer before proceeding.

For your Portfolio, you need to complete the following tasks:

  • Develop a new brand extension for the organisation you have selected for one of their product/services.
  • Determine segmentation, targeting and positioning for the new brand extension.
  • Develop a detailed customer personal profile for the new brand extension, including demographic and psychographic information.
  • Develop the marketing mix strategies for the new brand extension (4Ps/7Ps)

Learning Outcomes

Upon the successful completion of this module, the student should be able to:

  • Critically appraise key marketing activities and the contribution of the marketing department to the organisation.
  • Anticipate and critically evaluate future developments in the field of marketing, especially through technology. 

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