Category | Assignment | Subject | Business Management |
---|---|---|---|
University | University of Wales | Module Title | LCMB7024 Marketing Management |
Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products.
You are expected to select a live/real organisation that is suitable to the task and launch a new product/service.
Please discuss with your lecturer before proceeding.
For your Portfolio, you need to complete the following tasks:
Upon the successful completion of this module, the student should be able to:
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