H\650\2917 Unit 01 The Contemporary Business Environment Assignment Brief 2025

Assignment Title: The Contemporary Business Environment 

• LO 01: Explain the different types, sizes, and scopes of organisations
• LO 02:-Discuss the interrelationship of the various functions in an organisation and how they link to
• LO 03:-Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
• LO 04:-Determine the internal strengths and weaknesses of a specific business and their interrelationship with external macro factors

Scenario:

Choose any organisation of your choice. The organisation can be any Manufacturing or Service-based entity. You can also choose any global organisation-Public/Private/Government, which has its presence in the UAE. You are to assume the role of a Junior Business Analyst in your chosen organisation. Prepare and submit a report for the chosen organisation

1. Introduction

Refer to academic sources to define and explain comprehensively the purpose of a public, a private, and a voluntary organisation. Explain the different types of organisations' legal structures along with different organisational sizes. Briefly analyse how the structure, size, and scope of organisations link to the business objectives, products, and services offered.

2. Company Specifications 

a. Company Profile

Introduce your chosen organisation by giving out the background details of the organisation, the products and services it offers, the size and scope of the organisation, its vision, mission, and business objectives, the organisational and legal structure, including information about its stakeholders and competitors. Kindly highlight the market share, profit share, and growth and specify the organisation's responsibility on sustainability.

b. Analysis

Use and refer to the organisational structure chart of the chosen organisation. Explain the relationship between the organisation's functions (discuss the role of marketing, finance, human resource management, and operations in an organisational context and the interrelationships and how they link to the organisational objectives and structures).

c. Analyse the advantages and disadvantages of interrelationships between different organisational functions in your chosen organisation, and the impact it has on the structure of the organisation.

d. Analyse the organisation structures and complexities of transnational, international and global organisations.

3. Macro Environmental Analysis

a. Apply the PESTLE model to support the detailed analysis of the macro-environmental impact.

b. Identify the positive and negative impacts the macro environment has upon your chosen company's business operations, by giving suitable examples (highlight different spatial levels of external influences, e.g. local, regional, national, international).

4. Micro Environmental Analysis, Critical Evaluation, Conclusion and Recommendations

a. Conduct internal and external analysis of a specific organisation to identify strengths and weaknesses. 

b. Explain how strengths and weaknesses interrelate with external macro factors.

c. Explain how the outcomes of the PESTLE and SWOT interrelate with each other and critically evaluate the impact on the business objectives and how they influence decision-making in the chosen organisation. Based on the critical evaluation.

d. Recommend changes that would further help the company, in pursuit of its business objectives and decision-making.

Submission Format

You are required to use headings, paragraphs, and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. You will need to provide a bibliography using the Harvard referencing system (or an alternative system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit is 5000-6,500 words, although you will not be penalised for exceeding the total word limit.

Recommended Resources:

Textbooks

Burns, J. and Needle, D. (2023). Business in Context: An Introduction to Business and Its Environment. 8th Ed. Andover, Hants: Cengage Learning EMEA.

Morrison, J. (2023). The Global Business Environment: Sustainability in the Balance. 6th Ed. London: Bloomsbury Publishing.

Weatherly, P. and Otter, D. (2018). The Business Environment: Themes and Issues in a Globalising World. 4th Ed. Oxford: Oxford University Press.

Task 1:

Introduction to the business environment

The business environment is the internal and external conditions that are very relevant in business and affect the accomplishment of the business strategies. Some of these factors are economic, social, technological and regulatory, which influence business prospects and activities in the short run and long run.

Internal environment: The internal environment is the factors that are manageable by the company to some extent. These are fairly manageable since the company can influence or deal with those who harm performance.

External Environment: External forces consist of factors within a company's influence, for example, customer inclinations, which can adversely affect functionality.

Micro environment: Micro environment means a business organisation's close operating environment that is made up of weak forces with an influence on a company or an organisation's day operations. Some of the factors are beyond the company's control; however, they may be properly handled to contain the risks. Important components are the organisation, buyers, rivals and sellers.

Macro environment: Macro environment entails remote elements of the environment that affect an organisation. A macro element has a great impact on a business because the change usually impacts the entire business, considering the whole industry. (Kamble, 2023)"

Various types of organisations and their purposes

An organisation is a group of people, for instance in a company or school, who have common purposes and objectives and relate to the outside world. Some organisations are formed with the aim of making a profit to be made by their owners, while others are formed under different objectives. Characteristically, recognised nonprofit organisations are expected to work towards completing certain societal objectives rather than profits.

There are three primary types of business entities: (research, 2024).

Public sector: The government-sponsored public sector remains pertinent in its offering of services, including police, health and the provision of utilities. It is also tasked with the administration of public assets such as roads and open spaces. The government monitors the private organisations in order to safeguard the rights of the people. Public services are services that are available to everyone through the offices of government, or with government support in given spheres.

As a result, the government is obliged to provide the population with timely information concerning its actions. It also must pay particular attention to conflicts of interest in collaboration with the private sector. The Department has the responsibility of supervising and coordinating features of the civil service system of the state and is also charged with the distribution of funds to the public charities within the state, as well as producing written reports on the request of the authorities.

Private sector: The private sector plays an important role directly and indirectly in the economy because it offers products and/or services that the state sector cannot offer. They are banks, manufacturers, Retailers, firms in the entertainment industry, service industries, luxury brands and specialised service sectors, etc. They are established to make a profit. Private enterprises also bear much responsibility in employment generation and GDP formation. 

Voluntary sector: There is a large number of people and organisations in society who work for nonprofit organisations whose main goal is not to create profits or influence politics. These entities are not motivated by the desire to make wealth but desire to impact the community or society positively. Charitable societies such as foundations, non-governmental organisations, and other nonprofit organisations are motivated by the objective of providing services in health, education or the environment, among others, through donated funds or through a volunteer workforce. Many religious groups also engage volunteers in order to advance their objectives, for instance, obtaining support from the public. (PRIVACYSENSE, 2023)