ENI08106 Marketing and Market Research in Practice Assessment A Brief – Essay

1. Module Number

ENI08106

2. Module Title

Marketing and Market Research in Practice

 3. Module Leader

Nataliia Shulpina

 4. Tutor with responsibility for this Assessment

Dr Babatunde Hamed Akinlabi Mehreen Muneer

Nataliia Shulpina Permindersingh Bandesha Bari Bekee

5. Assessment

Essay

 6. Weighting

40% of module assessment

 7. Size and/or time limits for assessment

1500 words

8. Deadline of submission

Your attention is drawn to the penalties for late submissions.

Submission due date: 27^th February, 11:55 PM

9. Arrangements for submission

An electronic Word or PDF version should be uploaded into the Turnitin® drop-box on Moodle by the deadline. Each piece of work should clearly state the module number, module leader, and student matriculation number (not student name), plus confirmation that the assignment is your own work and has not been submitted for another assessment. You are advised to keep a copy of the assessment. All work must be submitted on time.

Your work must be accompanied by the appropriate cover sheet, available as 'Assessment Cover Sheet' on your Moodle page. This cover page should be the first page of your assessment.

10. Al Use

AI may be used in this assignment to help support the development and structuring of your ideas/content. However, use must be line with academic integrity guidelines.

11. Assessment Regulations

All assessments are subject to the University Regulations. Please see information on avoiding plagiarism in the module handbook, Moodle page, and web pages at the following link

https://my.napier.ac.uk/your-studies/improve- your-academicand-study-skills/referencing- and-academic-integrity

 12. The requirements for this assessment

Each student is to submit a written essay of 1500 words on the following topic.

Assess the purpose and practices of market research of a specific firm/business of your choice.

Your essay should include a critical discussion of the following:

• Overview of business
• Definition of market research
• Explain and justify why the business conducted the market research.
• Discuss  the  firm’s  market  research practices, including methodologies.
• Outline the importance and implications of the marketing research findings to the business.
• Include examples.
• Cite key academic literature relevant to the topic

13. Special Instructions

 Learning outcomes assessed – 1,2,3,4

· Word limit (1500) includes all text and quotations within the report but does not include the reference list/bibliography. The word count is to be shown at the end (10% above/below the word count is accepted).

· Work should be written in the 3rd person; in formal English; in Arial font size 12; 1.5 line spacing, justify paragraph alignment.

· All work must be original and fully referenced using the APA 7th style. Refer to your school’s guidance for referencing practice and the use of Turnitin available at: https://my.napier.ac.uk/your- studies/improve-your-academic-and- study-skills/referencing-and-academic- integrity/referencing-guidelines