Events, Tourism and Hospitality Management Research Methods Semester 2

Module Aims

This module is designed to enable students to understand the process of conducting research and have the skills to undertake research in topics relating to the events, tourism, hospitality and allied sectors. They will also have the opportunity to identify, critique and apply appropriate subject-specific theories, methods and strategies for the investigation and solution of identified issues/problems.

Module Learning Outcomes

On successful completion of this module, students will be able to:

• Search, find and select a range of literature, identifying and critiquing relevant
  sources.
•  Demonstrate an understanding of philosophical debate and methodologies
  necessary for conducting research.
•  Display an understanding of available research designs and demonstrate how
  various methods can be used to collect, analyse and interpret data.

Your Report Assignment Aim:

• What is research in general?
• What is primary research?
• What is secondary research?
• In what ways are primary and secondary research similar?
• In what ways are primary and secondary research different?
• What are the strengths & weaknesses of primary and secondary research?
• What are the advantages & disadvantages of primary and secondary research?

Module Learning Activities

Content will, as appropriate, be drawn from:

• The research process and the format of a research proposal
• Research philosophy and research approaches
• Identifying topics and sourcing secondary data and literature
•  Critically reviewing the literature
•  Qualitative research data collection and analysis
• Quantitative research data collection, sampling and analysis including use of appropriate software
• Accounting for gender, cultural or other forms of bias in research
• Research ethics
•  Research project planning and writing
  The indicative learning activities include a series of lectures that will cover key themes of research methods at master’s level. This may be face to face or via online platforms depending on the course and student circumstance. The students will apply these ideas to realistic problems of research in their academic area within the workshop sessions. The assessment activities will allow the students to demonstrate their abilities to review the research of others and plan and develop their own projects.