Events, Tourism and Hospitality Management Research Methods Semester 2

Published: 24 Jan, 2025

Category	Research Praposal	Subject	Management
University	Leeds Beckett University	Module Title	Research Methods Hospitality Management

Module Aims

This module is designed to enable students to understand the process of conducting research and have the skills to undertake research in topics relating to the events, tourism, hospitality and allied sectors. They will also have the opportunity to identify, critique and apply appropriate subject-specific theories, methods and strategies for the investigation and solution of identified issues/problems.

Module Learning Outcomes

On successful completion of this module, students will be able to:

Search, find and select a range of literature, identifying and critiquing relevant
sources.
Demonstrate an understanding of philosophical debate and methodologies
necessary for conducting research.
Display an understanding of available research designs and demonstrate how
various methods can be used to collect, analyse and interpret data.

Your Report Assignment Aim:

What is research in general?
What is primary research?
What is secondary research?
In what ways are primary and secondary research similar?
In what ways are primary and secondary research different?
What are the strengths & weaknesses of primary and secondary research?
What are the advantages & disadvantages of primary and secondary research?

Module Learning Activities

Content will, as appropriate, be drawn from:

The research process and the format of a research proposal
Research philosophy and research approaches
Identifying topics and sourcing secondary data and literature
Critically reviewing the literature
Qualitative research data collection and analysis
Quantitative research data collection, sampling and analysis including use of appropriate software
Accounting for gender, cultural or other forms of bias in research
Research ethics
Research project planning and writing
The indicative learning activities include a series of lectures that will cover key themes of research methods at master’s level. This may be face to face or via online platforms depending on the course and student circumstance. The students will apply these ideas to realistic problems of research in their academic area within the workshop sessions. The assessment activities will allow the students to demonstrate their abilities to review the research of others and plan and develop their own projects.

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