| Category | Research Proposal | Subject | Education |
|---|---|---|---|
| University | Leeds Beckett University | Module Title | Research Methods |
This module is designed to enable students to understand the process of conducting research and have the skills to undertake research in topics relating to the events, tourism, hospitality and allied sectors. They will also have the opportunity to identify, critique and apply appropriate subject-specific theories, methods and strategies for the investigation and solution of identified issues/problems.
On successful completion of this module, students will be able to:
Content will, as appropriate, be drawn from:
The indicative learning activities include a series of lectures that will cover key themes of research methods at master’s level. This may be face to face or via online platforms, depending on the course and student circumstances. The students will apply these ideas to realistic problems of research in their academic area within the workshop sessions. The assessment activities will allow the students to demonstrate their abilities to review the research of others and plan and develop their projects.
We will communicate with you through MyBeckett. Please monitor MyBeckett and your student e-mail address for announcements.
You must notify your Course Administrator if you are absent for more than one day (for example, for an interview, emergency, unforeseen circumstances, or for compassionate leave). If you are going to apply for mitigation, you will need to provide written evidence of the reason for your absence (see Extenuating Circumstances and Mitigation for further information).
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Week Commencing Date |
Lecture Mondays 4:00 pm – 6:00 pm |
Seminar Tuesday / Wednesday |
Reading Journal Review Directed study and additional resources |
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29.01.2024 Week 1 |
INTRODUCTION TO MASTERS RESEARCH METHODS MODULE What is research? Knowledge v Wisdom v Phronesis How to make sense of research? Categorise, Describe, Explain, Evaluate, Compare, Correlate, Predict, Control What are the popular types of research? Primary v Secondary Positivist v Interpretive Theoretical v Applied v Critical Deductive v Inductive Rationalist v Empirical Case study v Survey Analysis v Synthesis Science v Humanities Longitudinal v Cross sectional |
INTRODUCTION TO YOUR ASSIGNMENT RESEARCH REPORT “Write a report that critically compares and contrasts primary and secondary approaches to hospitality research”. (maximum 6,000 words) Choosing between primary and secondary research projects |
KEY TERMS There are many challenging terms used in research. Begin to collect definitions of the following research terms; -Aim and objectives -Research rationales -Research question -Research hypothesis -Literature review -Methodology -Research philosophy -Research paradigm -Research design -Research strategy -Research ethics -Sampling -Research methods -Data collection -Data analysis -Results / Findings -Conclusions -Recommendations |
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05.02.2024 Week 2 |
THE RESEARCH FOUNDATION The research project aim. The research project objectives. The research question. The research hypothesis. The project rationales. |
THE RESEARCH FOUNDATION Developing the foundation for your primary or secondary research project. |
THE RESEARCH FOUNDATION Besen chapter 1 Burke chapters 1-6 O’Gorman chapts 1-2 Robson chapters 1-3 Saunders chapts 1-2 Tan chapters 1-3 |
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12. 02.2024 Week 3 |
PRELIMINARY LITERATURE REVIEW The purpose of a preliminary literature review in both primary and secondary research To identify, describe, summarise, and synthesise existing material in relation to your research phenomenon of interest. |
PRELIMINARY LITERATURE REVIEW Developing your preliminary literature review for your primary or secondary research project |
LITERATURE REVIEW Besen chapter 2 Burke chapter 7 O'Gorman chapter 3 Saunders chapter 3 Walliman chapter 5 |
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19. 02.2024 Week 4 |
RESEARCH PHILOSOPHIES AND RESEARCH PARADIGMS The research philosophy. Metaphysical, Ontological and Epistemological perspectives What is a research philosophy? Our beliefs about the nature of reality and how this affects the way data should be gathered and analysed. Metaphysical & Ontological perspectives about reality. Substantial or Process? Materialist or Idealist? Epistemological perspectives about knowledge. Empiricist or Rationalist? Deductive or Inductive or Abductive? How does the research philosophy support the research paradigm?
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RESEARCH PHILOSOPHIES AND RESEARCH PARADIGMS Choosing and developing your research paradigm for your primary or secondary research project |
RESEARCH PHILOSOPHIES AND PARADIGMS Besen chapter 3 Burke chapters 8-9 O’Gorman chapts 4-6 Robson chapters 4-9 Saunders chapts 4-5 Tan chapters 4-8 |
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26.02.2024 Week 5 |
RESEARCH ETHICS What are ethics?
What are fundamental ethical principles?
What are the ethical principles of research?
Why are ethical principles of research important? How do ethical principles impact on research? |
RESEARCH ETHICS Developing your critical understanding of research ethics and the university ethics process that must inform and underpin your primary or secondary research project. |
RESEARCH ETHICS Besen chapter 4 Burke chapter 10 O’Gorman chapter 11 Robson chapter 10 Saunders chapts 6-7 Walliman chapter 4 |
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04.03.2024 Week 6 |
RESEARCH METHODOLOGY DESIGN & STRATEGY What is research design? The way in which different components of research are integrated in a coherent and logical way to produce a plan for the collection, measurement, and analysis of data that ensures the research problem is addressed effectively. What is a research methodology? The procedures or techniques that are used to identify, select, process, and analyse information about a topic. What is a research strategy? The overall direction of the research including the process by which the research is conducted. |
RESEARCH METHODOLOGY DESIGN & STRATEGY Choosing and developing your preliminary research methodology design and strategy for your primary or secondary research project. |
RESEARCH METHODOLOGY DESIGN & STRATEGY Besen chapter 5 Burke chapters 11-12 O’Gorman chpt 7 & 8 Robson chapts 11-15 Saunders chapts 8-11 Tan chapters 9-10 Walliman chapts 7-8 |
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11.03.2024 Week 7 |
RESEARCH METHODS AND DATA COLLECTION (Part 1) How do the following impact on the choice of research method? research philosophies, research paradigms, research designs, research methodologies, research strategies. What is sampling and how should it be done? Probability, systematic, stratified, random, cluster, non-probability, convenience, purposive, quota, snowball etc. |
RESEARCH METHODS AND DATA COLLECTION Choosing and developing your research method for your primary or secondary research project. |
RESEARCH METHODS DATA COLLECTION Besen chapter 5 Burke chapters 11-12 O’Gorman chap 7 & 8 Robson chapt 11-15 Saunders chapts 8-11 Tan chapters 9-10 Walliman chapts 7-8 |
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18.03.2024 Week 8 |
RESEARCH METHODS AND DATA COLLECTION (part 2) What are the research methods for collecting data in primary and secondary research? |
RESEARCH METHODS AND DATA COLLECTION Choosing and developing your research method for your primary or secondary research project. |
RESEARCH METHODS DATA COLLECTION Besen chapter 5 Burke chapters 11-12 O’Gorman chap 7 & 8 Robson chapt 11-15 Saunders chapts 8-11 Tan chapters 9-10 Walliman chapts 7-8 |
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25.03.2024 |
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01.04.2024 |
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08.04.2024 Week 9 |
RESEARCH METHODS AND DATA COLLECTION (part 3) What are the research methods for collecting data in primary and secondary research? |
RESEARCH METHODS AND DATA COLLECTION Choosing and developing your research method for your primary or secondary research project. |
RESEARCH METHODS DATA COLLECTION Besen chapter 5 Burke chapters 11-12 O’Gorman chap 7 & 8 Robson chapt 11-15 Saunders chapts 8-11 Tan chapters 9-10 Walliman chapts 7-8 |
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15.04.2024 Week 10 |
COLLECTING & ANALYSING QUALITATIVE DATA How to gather and analyse qualitative data that describes something by a certain characteristic?
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ANALYSING QUALITATIVE DATA Analysing qualitative data for your primary or secondary research project. |
ANALYSING QUALTITATIVE DATA Besen chapter 5 -6 Burke chapters 11-14 O’Gorman chap 7-10 Robson chapt 11-18 Saunders chapts 8-13 Tan chapters 9-15 Walliman chapts 7-10 |
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22.04.2024 Week 11 |
COLLECTING & ANALYSING QUANTITATIVE DATA How to gather and analyse quantitative data that describes something by a numerical scale?
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ANALYSING QUANTITATIVE DATA Analysing quantitative data for your primary or secondary research project. |
ANALYSING QUANTITATIVE DATA Besen chapter 5 -6 Burke chapters 11-14 O’Gorman chap 7-10 Robson chapt 11-18 Saunders chapts 8-13 Tan chapters 9-15 Walliman chapts 7-10 |
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29.04.2024 Week 12 |
CONCLUSION & RECOMMENDATIONS FURTHER RESEARCH Making sense of your primary or secondary research project in the light of your research aim, research question, research hypothesis and the existing research. |
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06.05.2024 |
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13.05.2024 |
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Activity |
Number of Hours |
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Minimum Total Contact Hours |
36 |
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Guided Independent Study |
164 |
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Assessment Method: |
Research Proposal |
Re-assessment Method: |
Research Proposal |
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Word Count: |
6,000 words |
Word Count: |
6,000 words |
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Assessment Date and Time: |
Friday 17th May 2024 |
Re-assessment Date and Time: |
Thursday, 11 July - 26 July 2024 |
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Feedback Method: |
Online via Turnitin |
Feedback Method: |
Online via Turnitin |
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Feedback Date: |
Within four working weeks of the submission deadline |
Feedback Date: |
Within four working weeks of the submission deadline |
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Learning Outcomes Assessed: |
LO1, LO2 and LO3 |
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“Write a report that critically compares and contrasts primary and secondary approaches to hospitality research”.
(maximum 6,000 words)
This report asks you to compare and contrast primary research and secondary research. This means you need to analyse their similarities and differences and evaluates them against each other. This doesn't mean just listing the characteristics and traits of primary and secondary research, but means going further by exploring the similarities and differences between them in detail.
Comparing and contrasting means identifying the similarities and differences between primary research and secondary research by judging them against one another on several important criteria.
Your report needs to focus on both the similarities and the differences between primary and secondary research.
This compare and contrast report should have sections focused on individual topics. It should begin with an introduction explaining the report's purpose and have a strong and clear conclusion that reveals your preference for your research project.
Your report should analyse and evaluate primary research and secondary research.
Analysis should involve the in-depth study of the structure content purpose, etc of PRIMARY & SECONDARY research projects to explain exactly what they are. The primary purpose of this analysis should be to explain the nature of exactly what primary research is and what secondary research is.
Evaluation should be the development of a judgment of the quality and usefulness of primary research against the quality and usefulness of secondary research. The main objective of the evaluation should be to develop a conclusion about the relative importance and usefulness of primary and secondary research.
The main difference between analysis and evaluation is that your evaluation should be a comparison; it should judge the two kinds of research against one another. Your analysis should be your in-depth study of what primary research is and what secondary research is. You should state in the conclusion which you would prefer to do for your research project.
This module requires you to submit your work online.
You MUST submit your work through MyBeckett using the link set up by the tutor. Receipt of your work will be recorded.
Your "Turnitin assignments" in MyBeckett can be set up so that you can check your assignment yourself as you submit it. This checking is done by creating a "Similarity Report". If this report shows that there are some problems with your work, such as uncited quotations, you should be able to make corrections and resubmit the work before the due date.
Please note: Tutors will follow up on any suspected breach of academic integrity found after the submission date as per University policy. Late penalties will apply as per University Regulations.
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Buy Today, Contact UsPlease read carefully the assessment and grade/marking descriptors overleaf:
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Course Title(s): |
MSc International Hospitality Management |
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Module Title: |
Research Methods |
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Assessment Title: |
Research Report “Write a report that critically compares and contrasts primary and secondary approaches to hospitality research” (maximum 6,000 words) |
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Level: |
7 |
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Weighting: |
100% |
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Criteria and Weighting |
Excellent (70% +) |
Good (60-69%) |
Satisfactory (50-59%) |
Fail (40-49%) |
Fail (0-39%) |
|---|---|---|---|---|---|
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CONCEPTUAL CLARITY. Identifies the elements and characteristics of both primary and secondary research. 40% |
DISTINCTION Excellent and extremely comprehensive identification of both the essential and peripheral elements and characteristics of both primary and secondary research. |
MERIT Good clear identification of the essential elements and characteristics of both primary and secondary research. |
PASS Satisfactory and adequate identification of the elements and characteristics of both primary and secondary research. |
FAIL Weak, inadequate and insufficient identification of the elements and characteristics of both primary and secondary research. |
FAIL Superficial extremely limited and unsatisfactory identification of the elements and characteristics of both primary and secondary research. |
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EXTRINSIC TELEOLOGY Identifies and compares and contrasts the purpose of both primary research and secondary research 30% |
DISTINCTION Excellent and extremely comprehensive identification and comparison of the purpose of both primary research and secondary research |
MERIT Good clear identification and comparison of the purpose of both primary research and secondary research |
PASS Satisfactory and adequate identification and comparison of the purpose of both primary research and secondary research |
FAIL Weak, inadequate and insufficient identification and comparison of the purpose of both primary research and secondary research |
FAIL Superficial extremely limited and unsatisfactory identification and comparison of the purpose of both primary research and secondary research |
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ONTOLOGY Compares, contrasts and evaluates the characteristics and qualities of both primary and secondary research 30% |
DISTINCTION Excellent and extremely comprehensive evaluation of the characteristics and qualities of both primary and secondary research |
MERIT Good clear evaluation of the characteristics and qualities of both primary and secondary research |
PASS Satisfactory and adequate evaluation of the characteristics and qualities of both primary and secondary research |
FAIL Weak, inadequate and insufficient evaluation of the characteristics and qualities of both primary and secondary research |
FAIL Superficial extremely limited and unsatisfactory evaluation of the characteristics and qualities of both primary and secondary research |
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