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Talk to an Expert| Category | Assignment | Subject | Education |
|---|---|---|---|
| University | University of South Africa (Unisa) | Module Title | COM1512 Disruption and Communication |
| Assignment no.: | Assignment 3 Portfolio |
| Semester: | Semester 1 |
| Due date: | 21 May 2025 |
i. Definition of communication
Communication is the process of sharing meaning between individuals or entities using spoken words, gestures, writing, symbols, or cultural expressions like dance, music or rituals.
ii. Difference between Euro-Western and African definitions of communication
Euro-Western definitions often focus on verbal and written forms of communication, such as speaking, writing or using media tools. In contrast, African definitions are broader, recognising spiritual and cultural forms like dreams (ukuphupha), visions (ukubona), and communication with ancestors (ukuphahla). The African view accepts that communication happens beyond just words and includes interactions with the living, the living-dead, and the yet-to-be-born.
iii. Reflection on my definition
My definition reflects an African perspective. I believe communication is more than just talking or writing; it includes how people use actions, symbols, and traditions to connect. In my community, we often understand each other through music, dance, and storytelling. This aligns more with Africo-centric thinking, where communication is spiritual, cultural, and community-based.
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