BMG936 International Entrepreneurship CW2 Report | Ulster University

BMG936 Report: Coursework 2

The assessment will take the form of a report of 2,600 words (+/- 10%), including in-text citations, but excluding the reference list, contents page, and any appendices. 

Word range 2340- 2,860 (take advantage of the max word count)

Feasibility Study and New Venture Report [75%] 

This assignment extends your exploration of the proposed business idea by integrating an analysis of the entrepreneurial ecosystem of your chosen country, region, or city. In addition to examining the global perspective, your report will investigate and discuss how the entrepreneurial ecosystem influences the feasibility and success of your venture. 

Additional information:

Part A-Feasibility Study (use 600 words in this section)

Introduction: Briefly outline your idea. 

1.Heading: Leveraging international trends: 

Identify and discuss key international trends or opportunities (needs) that your business model leverages.

Explain how your venture capitalises on these trends to gain a competitive edge.
Research trends in your industry, such as technological advancements, shifting consumer preferences, regulatory changes, or emerging markets. 

Alignment with Business Model: (how you capitalise on the trends) 

Analyse global consumer trends and needs to determine how well your product/service aligns with them. 
Determine which trends present opportunities for growth or innovation within your venture. – as above data on growth of industry is useful. 

Highlight any unique features or benefits that make your offering appealing to a global audience. Explain how your venture leverages international trends to differentiate itself from competitors. Highlight specific features that capitalise on these trends to gain a competitive edge.

Clearly articulate the value proposition of your innovation. Explain how it addresses unmet needs or pain points, enhances user experience, or offers superior performance compared to existing solutions.
Some of you have indicated this in your pitch.  You could evaluate the impacts on profit or your ability to survive and scale up. Mention risk of the venture. You may want to consider if this makes it more or less likely you can raise capital.  

2.Heading: Innovation Highlights:

Emphasise the innovative elements in your business idea(s)

Detail how your product/service offering introduces novel solutions or improvements compared to existing alternatives, i.e. What sets it apart from existing ideas?

Identify Innovations: Clearly outline the innovative elements of your business idea or product/service offering. This could include technological advancements, unique features, novel approaches to solving a problem, etc. 

Comparison with Existing Alternatives: Provide a comparative analysis of your product/service against existing alternatives in the market. Highlight specific ways in which your offering improves upon or differs from existing solutions. Name competitors if appropriate.
In each of these sections, ensure that your analysis is backed by data and market insights wherever possible. Also, consider potential challenges and risks associated with expanding globally or leveraging international trends. How does your business model help address these?

3.Heading: Global market perspective: 

Articulate how your business model is designed to cater to a global market.

Analyse the international appeal of your product/service and its alignment with global consumer needs. Research Global Markets: Start by conducting market research to identify potential markets outside your current operational region. Look for countries or regions where there's a demand for your product/service or where similar solutions are thriving. If possible, add data to illustrate demand. 

This is to ascertain if your idea is scalable (it does not have to be – this just helps consider feasibility). You may be able to comment on whether it follows a ‘born’ global’ or ‘stages’ approach. Adaptability of Business Model: Assess how adaptable your business model is to different cultural, economic, and regulatory environments. Identify any necessary modifications or localization strategies.

Part B-Entrepreneurial Ecosystem Analysis: (Use at least 2000 words in this section).

With reference to the Isenberg model, analyse key components of the entrepreneurial ecosystem in your chosen location and justify your choice of country, region, or city for locating your business.

• Choose a county where you would like to start your business (This should be chosen individually as this is an individual assignment). Provide justification for your choice of country.
• Introduce the Isenberg Model of EE as the framework to evaluate your country of choice for this business and provide justification
  Using the Isenberg Model, critically discuss the following
• Consider the presence of incubators, accelerators, funding sources, and government support in your chosen country, evaluating how these can serve as support or barriers to business.
• Consider factors such as regulatory environment, access to talent, and market conditions. Would these serve as barriers or support to your business? How would the business navigate around these issues?
• Discuss how your venture plans to engage with and benefit from the local entrepreneurial network. Do you have evidence of previous businesses benefiting from such networks? Please provide data
• Explore potential partnerships, collaborations, or mentorship opportunities within the ecosystem.

To address your questions

1.What structure are we expected to follow in writing the report?, are we writing it like what we have on the canvas?

This is in report format – with headings, sub headings etc.  It is preferable to use font Calibri or Arial – 11/12 with 1.5 line spacing, justified. 

2.The Report is it Individual Report or we are writing it as a team just like we presented?
This is an individual report – Although it’s an exploration of your BMC business idea, you must work on this individually, without any contribution from your group members.
3.Are we uploading it as a team or individually?
Since this is an individual report, each student will submit their work individually.
4.What content should make up the reports?
As above
5.Do we have to include every financial detail in the report like business proposal?
Not compulsory, but if you have a basis for this for illustration purpose. If included, it may address feasibility, potential profits and  how you compete with existing firms.
6.More details on the ecosystem aspect of the write up.A