MKW3000 Strategic Branding Individual Assignment 2 Brief 2026 | Monash University

Written Rationale (300 To 500 Words): 

In addition to the prototype demonstration, you must submit a 300–500 word written rationale as a separate PDF document. The rationale should explain the strategic intent behind your AR-based brand experience and justify the selection of specific touchpoints. You should clearly articulate how the prototype communicates the Pokka’s identity, values, and positioning, and how the AR component enhances symbolic meaning and experiential depth. The rationale should also discuss the intended emotional and sensory impact on the target audience and demonstrate continuity with the brand insights developed in Assessment 1. Your explanation must link creative decisions to branding concepts and experiential strategy, showing clear theoretical and strategic grounding.

Deliverables:

• Visual artifact/prototype (e.g., Figma mockup, PowerPoint deck, stylised PDF, Canva design, Miro board, or webpage demo) – Moodle submission
• Written rationale (300–500 words) explaining: The strategic intent behind your brand experience, The key touchpoints selected and why, How these touchpoints communicate the brand’s values and identity, The intended emotional and sensory impact on the target audience. Moodle submission
• Demonstration Video. Moodle submission

Examples Of Prototype Touchpoints:

• Retail & fashion (e.g. pop-up concepts)
• Tech (e.g. app mockups, onboarding journeys)
• F&B and hospitality (e.g. in-store branding)
• Personal care (e.g. packaging + tone of messaging)
• B2B services (e.g. client onbording kit)

Tools/Technologies You Can Use:

Canva, Figma, Adobe XD, Miro, PowerPoint/Keynote, Adobe Illustrator, web builders, video tools (CapCut, Canva, Adobe Express), AI image tools, Augmented Reality, Social media filters etc.

Prototype Guidelines

• The design should be in the form of a poster designed on A1 size (landscape/portrait layout is acceptable).
• The estimate size of A1 poster is 594 x 841 mm or 59.4 x 84.1 cm, which is 23.4 x 33.1 inches.
• Important information should be readable from about 3-5 feet away.
• Important that you include your full name and institutional affiliation and logo on top of your poster.
• You should also include acknowledgments or copyright disclamers (if applicable) at the bottom.
• The word count is flexible (Tip: Please use your own discretion).
• Ensure the text on the poster is clear and to the point.
• Please make use of bullets, numbering, and headlines to make it easy to read.
• Please make effective use of graphics, colour and fonts.
• Keep a consistent and clean layout throughout your poster.
• Feel free to use any software that you’re familiar with to design your poster (e.g.
• PowerPoint, Canva, Prezi, Adobe Illustrator, Photoshop, InDesign and etc.).
• Remember to be creative and innovative as much as possible!

Submitting Your Poster

• Please submit your A1 poster in a pdf file with a separate PDF file of rationale.

 Augmented Reality (AR) Guidelines

• This assessment focuses on introducing AR concepts; complex AR development is not expected.
• Watch: Scanning QR Code to experience Augmented Reality (AR).
• Read: Create Interactive Posters with Augmented Reality.
• Feel free to make use of any free AR development applications (app) like EyeJack Creator (Desktop App) / Unite AR (Mobile App) or any other AR app of your choice. The app will assist in generation of QR code which can be inserted onto your digital poster.
• Remember to include the QR code on your digital poster which will facilitate the AR experience to your audiences. Your AR application should be fully functional.
• Your digital poster design should be simple and easy to understand. The AR elements should complement the design and not overpower it.
• The AR experience should align with the goals and message of your digital poster. It should enhance the audience’s understanding and engagement with the poster.
• Testing the AR experience is crucial to ensure that it works as intended. Make sure to test it on different devices and in different environments to identify any issues or bugs.

AR Platform Subscription

Access to Blippar AR Platform – Learning & Teaching Grant 2025: As part of the Learning & Teaching Grant 2025 by Monash Education Academy, students enrolled in this unit will receive a free four-month subscription to Blippar, a leading AR development platform.

Information on the Blippar platform here: https://www.blippar.com/ Refer to free training videos and tutorials here: https://www.blippar.com/learn/ar-learn/gettingstarted

The CE will announce the subscription activation process and distribution details by Week 2 of the semester. However, students have the choice to use any other AR platform as recommended under ‘Augmented Reality (AR) Guidelines’ above.

Specification Of AI Use

Please refer to Moodle for the AI statement corresponding to this assessment and a detailed description.