Ulster University Assignments & Briefs

BMG872 Individual Assignment CW: Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice.  Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies.

BMG872 Assignment: The primary aim of this module is to develop an understanding of the strategic management of an enterprise engaged in international business. This includes understanding how the competitive position of a firm is devised based on analysing structure, country-based sources of advantage and their distinctive competencies.

The assignment is a 4-part research proposal which outlines the plan for a ‘Pure’ research project. It is highly recommended to consider using this as a potential dissertation topic.

BMG936 Coursework 2 Report: This assignment extends your exploration of the proposed business idea by integrating an analysis of the entrepreneurial ecosystem of your chosen country, region, or city. In addition to examining the global perspective, your report will investigate and discuss how the entrepreneurial ecosystem influences the feasibility and success of your venture.

BMG936 Coursework 1: you are required to develop a Business Model Canvas (BMC) outlining the key components of a new business idea. The Business Model Canvas serves as a visual framework to describe, design, and challenge your business model.