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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Kolej Profesional MARA Ayer Molek (KPM) | Module Title | BUS2603 International Business Strategy |
COURSE NAME : INTERNATIONAL BUSINESS STRATEGY
COURSE CODE : BUS 2603
ACADEMIC SESSION : 1 2025/2026
TYPE OF ASSESSMENT : ASSIGNMENT
DURATION : 2 WEEKS
CLO 2: APPLY BUSINESS MANAGEMENT TOOLS IN GLOBAL BUSINESS ENVIRONMENTS. (C3,PLO2)
a) Differentiate the Porter 5 forces affecting the telecommunication and fast fashion Industry.(10 marks)
b) Choose a location and conduct PEST Analysis if Nasi Lemak Burung Hantu decides to go global. (8 marks)
C) Construct and explain product portfolio analysis (BCG Matrix) for Samsung Electronics. (8 marks)
a) What are resource-based considerations (VRIO) for Netflix Inc? (8 marks)
b) Refer to Figure 3.2, using the firm of your choice discuss whether to keep an activity in-house or outsource it (e.g., logistics, IT development, marketing). (8 marks)
FIGURE 3.2 A Decision Model in a Value Chain Analysis
c) Find a firm that has operated for more than 50 years and analyse the valuable capabilities of this firm that make it possible to maintain its operations. (8 marks)
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