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Talk to an Expert| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Buckinghamshire New University | Module Title | BAM7041 Digital Marketing and Data Analytics in International Business |
Your task is to write a 3000-word (+/- 10%) professional marketing report using relevant literature and theories. This report is intended for the senior management team of the case company: Holiday Bosnia.
There are two parts to this assessment brief:
Google Analytics 4: (Google Analytics Certification)
Marketing Report
LO1: Analyse and apply various digital business strategies for new product implementation and customer experience improvement.
LO2: Critically evaluate the importance of GDPR and data security in the use of data dashboards for external marketing.
LO3: Critically evaluate and analyse specified approaches to external marketing communications through digital channels such as websites and social media.
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