7BUS2126 Marketing for Tourism, Hospitality and Event Management Assessment Brief | UOH

Assessment Criteria

Assignment Title: Recorded Online Individual Presentation

Learning Outcomes: Knowledge and Understanding assessed in this assignment:

• Demonstrate an in-depth understanding of and critically evaluate the challenges that marketing managers face in relation to service characteristics
• Develop a critical appreciation of the nature and the role of digital marketing in hospitality, tourism, and event management.
• Critically examine the challenges and opportunities for traditional marketing in the digital age for hospitality, tourism, and event organisations.

Learning Outcomes: Skills and Attributes assessed in this assignment:

• Analyse a marketing campaign and develop a critical response, suggesting new concepts or approaches.
• Enhance critical thinking, presentation skills.
• Recommend improved and creative marketing strategies to tourism, hospitality, and event management.

Description of the assignment, task, content and structure:

Students select a tourism, hospitality, or event small or medium sized organisation (ideally carry on with the one chosen for CW1 for this module) to evaluate the current digital marketing strategies of that organisation and provide creative recommendations for it. 

Specific instructions:

• The presentation title should be 'Digital marketing recommendations for [name of organisation]
• The video recording should last for 18-20 minutes.
• Design 8 Power Point slides [Slide 1 - title slide, Slide 2 - introduction of organisation, Slide 3 -target market/s of the organisation, Slide 4 - Current Marketing Mix with reference to service or experience characteristics, Slide 5 - Current digital marketing, Slide 6 - Recommendations (link back to the marketing audit you have carried out for CW1, Slide 7 - Conclusions, Slide 8 - References]
• Use MS Teams or Zoom to video record your presentation and share the link to the video recording on Canvas. (You may share the video on YouTube and share the link to this on Canvas, however, please remember to change settings to Public on YouTube).
• Please use at least 10 references for this assignment, 50% of which should be credible,
  academic references.