| Category |
Dissertation |
Subject |
Marketing |
| University |
University of Birmingham |
Module Title |
07-37289 MSc Marketing Research |
| Word Count |
12000 Words |
| Assessment Title |
Module Handbook |
| Academic Year |
2025-26 |
TABLE OF CONTENTS
The Research Dissertation Module
- Brief Overview of the Module
- Learning Outcomes
- Assessment
The Dissertation
- What is a Dissertation?
- The Value of a Dissertation
- Choice of Dissertation Topic
- Supervision
- Deadlines and Requirements of the Dissertation
- The Structure of a Dissertation
- Referencing Source Material
- Avoiding Plagiarism
- Submission of Final Dissertation
- Authorised Absence
- Applying for a Dissertation Deadline Extension
- Dissertation Result and Appeals
- What are Research Ethics?
- Ethical Principles and Guidance
- Ethical Review Checklist
- Ethical Approval of Research Methods
- Use of Generative AI
Forms
- Data Ethics Form
- Plagiarism declaration
- Dissertation Proposal Form
- Dissertation Meeting Form
- Supervision Process Feedback Form
The Research Dissertation Module
This guide is intended to help you understand the nature of the Research Dissertation module for your MSc Marketing programme. The guide will explain the requirements of the final dissertation document. The Research Dissertation is often viewed as the highlight of a Master’s programme since it provides the student with a chance to undertake self-directed research on a subject of their choice in considerable depth. However, it is also a demanding aspect of the programme and will require intensive and independent study on the part of the Master's student.
On your MSc Marketing programme, the Research Dissertation will count for 40 credits of the total 180 credits for your degree. Please take time to read and absorb the contents of this guide, as it contains important and valuable advice.
Brief Overview of the Module
The Research Dissertation is an opportunity for you to apply your knowledge and understanding of research methods and your research skills in practice. You should already have useful knowledge and skills acquired through the module of Research and Analysis in Marketing (37284). From this module, you should develop your understanding of research from the scope and role of research in marketing and the philosophy of social science research through to how to apply research methodologies in practice. You will be further prepared for the Dissertation by engaging in additional sessions, meeting and discussing with the supervisor, and conducting your own research.
Learning Outcomes
On successful completion of the Research Dissertation, successful students will demonstrate:
- The ability to undertake a substantial piece of independent and original research, applying relevant methodology and with due consideration for ethical and professional good practice;
- The ability to achieve a detailed knowledge of relevant literature in relation to a particular marketing topic to contextualise their research;
- Critical and analytical thinking, challenging literature, defending methodology, collating evidence, processing and analysing data, relating theory to practice and considering the implications and limitations of their research;
- The ability to organise and plan a major project;
- The ability to present a major piece of research to a high standard of communication and presentation.
Assessment
The assessment for this module is a final dissertation (maximum 12,000 words), counting 100% towards the total module mark. Assessment is undertaken by your supervisor, a second examiner from within the Business School, and may also be reviewed and moderated by an External Examiner.
To be considered for the degree award, you must obtain at least 50% in this Research Dissertation module!
The Dissertation
What is a Dissertation?
A dissertation is a piece of work that demonstrates your scholarship in the field of marketing. Scholars have identified various qualities that should be exhibited, including (Cassell, 2000; Jankowicz, 1991; Raimond, 1993, cited in Riley et. al., 2000): -
- An academic approach;
- Careful and accurate use of evidence;
- Thoroughness in the coverage of subject matter;
- Shows understanding and critical and analytical thinking;
- Clearly defined objectives;
- Evidence of originality;
- A sound methodology and good quality evidence/data;
- Balance in reporting data and evidence;
- Care in the identification and attribution of sources;
- Respect for truth and validity of data and assertions made based on data.
These are key issues that should remain uppermost in your mind as you work on your dissertation. This is a piece of scholarly, academic work.
The Value of a Dissertation
The dissertation process is valuable for several reasons:
1. The whole dissertation process will help develop key personal skills that will be of value to employers, such as information gathering, project management, time management, data analysis, and report writing.
2. The dissertation may be of direct value in securing future employment. High-quality dissertation research in a commercially relevant or contemporary field can provide a head start in interviews for positions in certain market sectors. You may already have links with an organisation, public or private, profit or non-profit, that could provide a research topic in marketing. Therefore, when developing your ideas for a possible dissertation topic, it is always worth considering how it might improve your chances of securing a position with a particular organisation.
3. In addition, the dissertation process may prompt you to consider pursuing a higher degree by research. There will be opportunities at Birmingham and other universities to pursue MPhil or PhD degrees in marketing, and you will find your training and research experiences on the MSc very useful preparation.
Choice of Dissertation Topic
When considering a topic for your dissertation, you MUST take into account the MSc Programme that you are undertaking; therefore, students on the MSc Marketing are expected to complete a dissertation that addresses any marketing topic.
When choosing a topic, you should consider how it would help develop your knowledge, understanding, and skills. You should consider how it might enhance your employment prospects or your preparation for a higher degree. You should also, of course, choose a topic that you will enjoy, because, after all, you are going to be working on it for a long time!
Ideas for research topics can come from a variety of sources. Some students in the past have pursued topics linked to a member of staff’s specialist research interest (please see the research interests of this year’s supervisors on the Canvas page). Others have pursued a topic that has been prompted by a current marketing issue they have spotted in the press. Others have chosen to explore a topic in a specialist area of marketing that links directly to a company for whom they wish to work.
In coming to the final dissertation topic decision, you should bear in mind two important things:
- Is the information you need to complete your dissertation available? Can you get hold of the information and on time? Some research methods can be costly (postage, travel expenses for interviews, etc.). Can you afford to carry them out?
- Is the research topic you have chosen realistic and manageable within the time frame of the MSc Programme?
Below are some examples of past dissertation titles:
- The effectiveness of celebrity endorsements: A case study of Guinness Nigeria PLC and Friesland WAMCO Nigeria PLC
- Testing the acceptability of m-banking: the implications for e-marketing strategy
- Drivers and Detractors of Private Label Branding on E-Marketplaces
- Customer acquisition and increased brand awareness for small UK business-to-business enterprises - The Case of D-Coded Insights
- Innovation resistance exists within both online shopping and electric bikes in the Taiwanese silver market
- The influence of environmental consciousness factors on consumer purchase decisions toward bottled water in Hong Kong
- A cross-national investigation: the role of determinants of perceived product quality on men’s cosmetic purchase intention in China and Malaysia
- Marketing strategies for international companies to compete in the Vietnamese retail market: the case of Unilever
- The effects of luxury brand counterfeits on brand awareness of high-end brands and attitude towards counterfeits in the Thai market
- Consumer motivation for ethical luxury fashion.
Supervision
You will be allocated a supervisor in semester two once you have submitted your dissertation topic forms. This allocation is final and cannot be renegotiated. There are occasions where your supervisor has to be changed during the supervision process for Business School operating purposes, e.g., the member of staff becomes unavailable and so a new supervisor is required. This is highly unlikely, but we will endeavour to make any such changes as soon as possible and with as little disruption as is feasible. However, this cannot be considered leeway for you to try and re-negotiate your supervisor allocation.
Once your supervisor has been allocated, you must arrange to meet with them to discuss your dissertation. Throughout the period it is your responsibility to arrange regular meetings with your supervisor and agree a timetable for completion of each stage of the dissertation. Although there may be some deadlines set by the supervisor, essentially, you will set the agenda for your research management. After the initial meeting in semester two, students are expected to meet their supervisor at least once, with a maximum number of five meetings and a total time for all meetings of up to five hours. You should complete a Dissertation Meeting form (see p.24) for each meeting, ensuring it is signed by your supervisor, and upload it to Canvas. It is up to you to make the most of these meetings and be prepared to discuss any relevant issues with them at those meetings.
Your supervisor will comment on your ideas and help you narrow down the topic. They may suggest sources of reading in the initial stages and will provide advice on various other problems that may arise in the course of your dissertation. They should provide feedback on your work only once, either by chapter as they are written or on the final, full draft. Your supervisor will require a paper or electronic copy of your draft at least two weeks before the meeting to discuss it.
Students should be aware that staff might not be available for periods during the Easter and summer vacations due to their other commitments. Find out when your supervisor will be available during these times and pre-arrange meetings well in advance to ensure that you have the supervision you require.
The dissertation is a test of your ability to pursue a research topic independently and in-depth, and it is your responsibility to manage the process.
Deadlines and Requirements of the Dissertation
| IMPORTANT - You will need to submit: |
Deadlines: |
| The Dissertation Proposal Form (p. 24). |
12:00 noon, Monday
31st March 2025
|
| The Ethics Form |
By 12:00 noon Thursday 17th July 2025 |
| The Final Dissertation (together with the course-relevant Plagiarism Declaration form, pp. 22 |
12:00 noon, Wednesday
10th September 2025
|
| The Supervisor Feedback Form (p. 25) |
12:00 noon, Wednesday
3rd September 2025
|
The Structure of a Dissertation
A dissertation can be structured in different ways. However, dissertations will normally include the following elements in this order:
- Plagiarism declaration
- Dissertation cover page
- Acknowledgements
- Abstract
- Table of contents
- Main body of dissertation
- References/bibliography
- Appendices
- Ethics form
Plagiarism Declaration Form
On the page before your title page, you should include a declaration regarding plagiarism (please fill in the form applicable to your programme, pp. 23 of this handbook, and insert before the title page).
This declaration states that your dissertation is your own work and that, where the work of others has been used, you have included appropriate referencing (plagiarism declaration form).
PLEASE NOTE: Your dissertation may not be submitted unless the plagiarism declaration form is duly completed and signed.
Dissertation Cover Page
This should include the university crest and name, title of your dissertation, your name, supervisor’s name, programme and academic year of study, registration (student ID) number, word count, and the following statement: ‘Dissertation Submitted in Partial Fulfilment of the degree of MSc in [programme title] (2024-2025).” (see page 12 for more details).
Acknowledgements
Acknowledgements recognise any individuals or companies who have provided helpful ideas, data or resources.
Abstract
The abstract should contain a brief description of the aims and objectives of the research and a summary of the research approach and main findings. The abstract should be between 250-300 words.
Contents
A list of the chapters and sections with page numbers should be included. Lists of tables and figures should be provided separately.
Introduction
The introduction should ‘set the scene’ and context for your research. It should clearly identify the research topic and include a statement of the overall aim of the dissertation.
The Literature Review
Throughout the programme, you will have been encouraged to take a critical approach when reading literature. This approach should also be followed in your literature review. In addition to describing theories and reporting the findings contained in journal articles, book chapters, books, and other sources, you should aim to critically evaluate the information. The critical evaluation may provide a rationale for your own study. The literature review should be structured logically regarding the key themes and contributions with which you are engaging.
Some issues have received a great deal of attention from researchers, whereas others have received far less, perhaps because the research origins are relatively recent or because they have simply been neglected. The number of research studies available to you, therefore, will depend on your research topic.
Where there are a large number of studies available to you, it is rarely necessary or desirable to review every single contribution to the literature. You should focus on those contributions that have been most influential or revealing and those that are most relevant to your own research.
Your research objectives should be stated clearly, and this should be apparent from the literature review.
Research Methods
You should provide a detailed description of, and justification for, the research methods used in your study. This section should include sufficient information for the examiner to make an informed judgement about the appropriateness of your research design, its strengths and its limitations. Please bear in mind that you will not be expected to have developed a ‘perfect’ research design. The most important thing is that you reveal the steps you have taken in arriving at your findings. This section should include:
- A consideration of broader methodological issues (e.g., epistemology and ontology);
- A justification of the research design (i.e., why it should be considered appropriate, and perhaps more appropriate than alternative approaches);
- A description of the methods, how they have been used and justification of the choices;
- A description of the sampling strategy;
- A consideration of any ethical implications of the research design throughout (e.g., can individuals be identified and, if so, should this be considered a matter for concern?).
If you have conducted a survey, you should provide information about the following:
- The survey approach (e.g., postal survey, telephone survey, interviews)
- Questionnaire design;
- Sampling strategy;
- How your data has been analysed.
If you have taken a case study approach, you should provide information about the following:
- How the cases were identified;
- How access was negotiated;
- The extent of access and any resulting implications for the study;
- What sort of information did you collect, and how was it collected?
- How your data has been analysed.
If you have drawn on secondary data, you should discuss:
- The nature of the information;
- The reliability of the source.
- The manner in which concepts have been operationalised;
- Measurement issues;
- The strengths and limitations of the data.
The above lists should not be regarded as exhaustive. Additional information should be provided, as required. This section should also include relevant references to justify your approach.
Findings
This section will include a presentation of your research findings. How the findings are presented will depend on your research approach. Where necessary, you should include tables and figures. The information in the tables and figures should be explained in the main text. All tables and figures should be numbered and given full explanatory titles. Tables containing less important information can be included in the appendices and should be referred to in the dissertation. If your approach has been mainly qualitative, you may include fewer tables and figures, although this will depend on how your data has been analysed.
Discussion
Your discussion should not simply repeat or summarise your research findings. Its contents are dependent on the research objectives. Your discussion should identify how your study has added to academic theory and knowledge, i.e., have your findings confirmed or contradicted previous findings? If your findings contradict some of the past literature you should attempt to provide some explanations for this. In addition to identifying the theoretical contribution, there should be a section on the managerial implications of the findings. This section should discuss how the findings could be practically utilised by managers and/or other relevant stakeholders. There should be further brief sections on the limitations of the research and areas for future research.
Appendices
These should be used for documents, data, or additional explanations that provide further necessary information but are too lengthy to include in the main body of the dissertation, e.g., the final questionnaire, the interview schedule, the information sheet, the consent form. The appendices must be referred to in the text.
References and Bibliography
A reference list containing all the works included in the dissertation should be included. Make sure your references come from reliable sources. A bibliography can be included, providing additional relevant sources of information that were read but not actually referred to in the dissertation.
Supplementary Files (to be uploaded separately but at the same time as the Dissertation file submission)
You will need to upload all the files listed below, as they will serve as evidence that you have conducted primary data collection and analysis:
- A separate Word docx file with your interviews or focus groups transcripts (if your research was qualitative).
- All your audio recordings (as MP3 or MP4 files) of your interviews or focus groups (if your research was qualitative).
- A separate file (as a Word docx or PDF) with all your tables from your SPSS outputs that show all the tests you conducted (if your research was quantitative).
- A separate file that contains your SPSS dataset (as SAV or Excel) that you used for your final analyses (if your research was quantitative).
You are allowed to write a literature-based dissertation, e.g., a systematic literature review-based dissertation or desk-based dissertation using secondary data. Therefore, you may not need to collect the primary data but rely on the secondary data, e.g., journal articles, academic data, company reports, and research, etc.. For example, you may conduct a meta-analytical study or use systematic methodological approaches. However, this literature-based dissertation must also include the process of data collection, data analysis, research findings, and discussions of theoretical and practical implications. A purely long review of literature will not be sufficient to meet the standard of this dissertation. Please discuss with your supervisor in detail if you want to conduct a literature- or desk-based dissertation.
Referencing Source Material
It is essential that you fully acknowledge all sources you have used to help develop your arguments, evidence, and conclusions in your research. There are several formats for referencing, but one of the most straightforward systems is known as the Harvard System. Examiners will check references for format and accuracy, so you must ensure that your details are correct and presented appropriately. If you wish to familiarise yourself with academic referencing styles, you should look at academic journals for further examples in print. Journals such as International Marketing Review, Journal of Marketing Management and the European Journal of Marketing all use the Harvard system.
All citations in the text should consist solely of the author’s surname followed by the year of publication in brackets. Here are some examples:
Example 1:
According to Zimbardo and Ruch (1979), religion affects our goals, decisions, motivations, purpose and satisfaction. In fact, it has been argued that religion plays an important role on how we live and experience life (Ellison and Cole, 1982) and that it continues to be a key force in individual behaviour (LaBarbera, 1987).
Example 2:
Similarly, evidence for the influence of religious beliefs on behaviour is found in areas such as parental attachment, clothing styles, eating and drinking, the use of cosmetics, social and political views and sexual behaviour (Poulson et al. 1998; Witkowski, 1999; Mattila et al. 2001; Diamond, 2002).
Avoiding Plagiarism
The University statement on plagiarism is as follows:
‘Plagiarism is a form of cheating in which the student tries to pass off someone else’s work as his or her own. When it occurs, it is usually found in dissertations, theses or assessed essays. Typically, substantial passages are ‘lifted’ verbatim from a particular source without proper attribution having been made. To avoid suspicion of plagiarism, students should make appropriate use of references and footnotes. If you are in any doubt as to what this requirement entails, you should consult your tutor or another relevant member of the academic staff. The University takes a very serious view of this particular kind of dishonesty, and Boards of Examiners have discretion to adjust marks and results to reflect the amount of the plagiarism. Where the extent of the alleged dishonesty is such that punishment over and above the disallowance of work is called for, the matter is reported to the Pro-Vice-Chancellor’s Investigating Committee for Examination Irregularities.’
The University views plagiarism as a very serious offence. An attempt to present the work of someone else as your own may lead to your dissertation being awarded a mark of zero. Quotations should be used sparingly. If quotations are included, they must be placed in quotation marks and explicitly and fully referenced. Page numbers must be given. You may be penalised very severely if examiners find that you have included a section of a book, an article, or a paper without appropriate referencing. If in doubt, please seek the advice of your supervisor.
Remember, supervisors and examiners are experts in the field and are familiar with a broad range of material. They are likely to recognise sourced material when they read it. The difference in style between one writer and another is usually very obvious. Therefore, students are urged to take great care over the referencing of the material they use in their work to avoid suspicion of plagiarism.
Ethics Form
You are required to complete and sign a copy of the MSc dissertation ethics checklist (pp. 18-21) and submit it by 12.00 noon on Thursday, 17th July 2025. This form also needs to be attached as the one of the appendices in your final dissertation. This form is to be completed by you based on a discussion with your supervisor. The checklist will be signed by your dissertation supervisor where they agree it reflects the ethical conditions of your project. It will be returned to you (available in the MSc Programme Office) after review by the School’s Ethics Co-ordinator. Please ensure that you continue to review its appropriateness in the light of any changes to your research that impact its accuracy. A new form should be completed and signed by your supervisor and resubmitted for review by the School’s Ethics Co-ordinator as soon as such changes are definite. The deadline for resubmitting the ethics form is the end of July (unless amendments are made subsequently, in which case a revised form must be completed, signed by you and your supervisor, and submitted to the MSc Programmes Office without delay).
PLEASE NOTE: Your dissertation may not be submitted unless the ethics form is duly completed and signed.
Submission of Final Dissertation
Presentation
We expect a very high quality of presentation. This goes beyond structure and quality of typing/reproduction to also include the way in which you present data, charts, diagrams, and illustrations. The quality of your English is also extremely important. You should allow ample time to correct your English before submission. Those students for whom English is a second language and who are experiencing difficulties with their written English can contact the Birmingham International Academy for help and advice. Your personal tutor or the Welfare tutor can give you further advice on this.
Word Limit
Your dissertation should contain a maximum of 12,000 words. The title page, acknowledgements, table of contents, list of tables, list of figures, appendices, and the bibliography/reference section are EXCLUDED from the word count. The references in the main body of the text (i.e., in-text citations) are included in the word count. The abstract is included in the word count. Tables including text* are included in the word count. There is NO 10% leeway for dissertations over 12,000 words. Any dissertation exceeding this length will be penalised by deducting 2.5% for every 500 words in excess of the limit.
Layout
Your dissertation should adhere to the following:
- The dissertation should be typed (font: Arial size 12) and 1.5-spaced on A4 paper;
- It may be in colour, OR in black and white, or a mixture of both;
- It should have an abstract and a table of contents, but no index;
- It may include acknowledgements - if you so wish;
- It should follow accepted citing and referencing conventions, such as the Harvard System (copies of which are available in the Library) for in-text citing, quotations, reference lists, and footnotes;
- Footnotes should be kept to a minimum and be placed at the bottom of the relevant page.
- Pages should be numbered.
Plagiarism Form
You are required to complete and sign a plagiarism form and insert this into your dissertation as the first page (before the title page). Please fill in the forms on page 21.
PLEASE NOTE: Your dissertation may not be submitted without this form.
Research Ethics and your Dissertation
What are Research Ethics?
The Birmingham Business School expects the research that its students and staff conduct to be carried out to a high ethical standard. The recent introduction of the ESRC’s (Economic and Social Research Council) Research Ethics Framework has further underlined that business schools need to ensure ethical practice among researchers. This means that any participants who give up their time to help in our research should be treated with the highest standards of consideration and respect. As researchers, we have the responsibility to ensure that the physical, social, and psychological well-being of research participants is not adversely affected by the research. We should also be aware of the potential consequences of our work and should guard against any possible harm to research participants.
Ethical Principles and Guidance
There are a number of ethical issues that can arise, or need to be considered, when conducting any research project, and not all are obvious. For example, if you choose to study web chat rooms, are you going to disclose your presence or not (i.e., lurk)? This in itself raises ethical issues about the manipulation of respondents, informed consent, and so on.
The ESRC Research Ethics framework is an important benchmark of ‘good practice’, and university staff are expected to observe ESRC guidelines. The framework also underpins the research ethics procedures developed for student research projects and dissertations.
The ESRC’s six ethical principles are presented below, as an illustration of some of the ethical issues you may need to consider in your research.
1. Research should be designed, reviewed, and undertaken to ensure integrity and quality. Researchers should ensure from the beginning that they are committed to research that is accountable and of the highest quality.
2. Research staff and subjects must be informed fully about the purpose, methods, and intended possible uses of the research; what their participation in the research entails, and what risks, if any, are involved. This ESRC principle underpins the meaning of ‘informed consent’ and the need to disclose as much information as possible about the research, so participants can make an informed decision about whether to take part. Valid consent implies 3 principles:
a. Adequate information (hence, informed consent);
b. Voluntariness (i.e., no coercion, manipulation);
c. Competence and autonomy.
If research subjects are not competent to give consent (e.g., children, learning disabilities), consent needs to be managed by proxies (e.g., parents, teachers, carers, etc.).
Careful ethical consideration is needed where there is more than a minimal risk involved in the research, such as in the situations below:
- Vulnerable groups (e.g., disadvantaged, minorities, children);
- Sensitive topics (e.g., workplace violence, bullying, sexual harassment, political views);
- Groups where gatekeeper permission is required (e.g., access via head teacher, senior management);
- Deception or without full informed consent (e.g., covert filming in the workplace);
- Use of personal or confidential information;
- Subjects in stress or anxiety (e.g., research into racial harassment).
3. Confidentiality of information supplied by research participants and the anonymity of respondents must be respected. Researchers must take steps to ensure research data and its sources remain confidential, unless participants have consented to their disclosure (e.g., company names, employees’ identities).
Other issues to consider:
a. Who gets to see the anonymised data? Will they be securely stored (including that on computers)?
b. Subjects can reveal information that could harm themselves or others, and/or disclose confidential information about others. How will this be dealt with by you?
c. Trust between the researcher and subject can lead to ‘over-disclosure’, i.e., you learn information that may be sensitive, even potentially illegal.
d. Publications of results can lead to the identification of individuals, even if not named. It may be possible for someone reading your findings to work out which people or organisation(s) you are referring to unless you take care to anonymise effectively.
4. Research participants must participate freely, free from any coercion. Participants have a right to refuse to participate or withdraw whenever and for whatever reason they wish.
5. Harm to participants must be avoided.
- Research should minimise harm or risk to social groups and individuals.
- Participants’ well-being or interests should not be damaged as a result of taking part in the research.
- Avoidance of harm extends to family, community, colleagues, and other relevant stakeholders.
- You need to think about the way research is communicated and reported, particularly where material is sensitive, as results could be misconstrued or used by a third party against the research participants (and researcher) themselves.
6. The independence of the research must be clear; any conflict of interest or partiality must be explicit. There should be no undeclared conflict of interest (academic, personal, or commercial). For example, if you conduct research on behalf of a firm, and you are also employed in another capacity by that firm, your interest should be declared. Contributions of collaborators, colleagues, and others should be acknowledged.
Ethical Review Checklist
Every dissertation student is required to complete and sign the Ethical Review Checklist, provided at the end of these guidance notes, and which can be downloaded from Canvas.
You should then take it to a meeting with your supervisor and make sure that any ethical issues arising are addressed.
Where potential risks are identified, you need to consult with your supervisor and get further advice from them on how to proceed to reduce the risk, and consult the various codes of ethics and guidelines for assistance.
Students must get their supervisors to sign the Ethical Review Checklist once completed.
Ethical Approval of Research Methods
You must verify your data collection tool with your supervisor to ensure that it meets the standards of the University of Birmingham's code of ethical conduct for research. Any data collection using a tool (e.g., survey, questionnaire, interview, ethnography, etc.) that has not been explicitly checked for compliance with the code of ethical conduct and approved by your supervisor cannot, and absolutely must not, be used to collect data. Refer to your ethics checklist to make sure you fulfil the criteria in full.
