7053SSL Postgraduate Business Project Dissertation Example | CU

Published: 05 Sep, 2025
Category Dissertation Subject Management
University Coventry University Module Title 7053SSL Postgraduate Business Project
Word Count 12000 Words
Assessment Type Written
Assessment Title Dissertation Project
Academic Year 2024-25

Introduction

As per the report from Forbes, with the stimulation of the internal business, the brand got an opportunity to reach and serve customers with distinct cultural values and beliefs. The international business fails to identify the cross-cultural differences that are contributing to the rise in the rate of controversies. The brand needs to operate in the international market to have a great understanding of what is happening across the globe (Forbes.com, 2024)................. View More.

Table of Contents

Chapter 1: Introduction    

  • Background of the study    
  • Problem statement    
  • Rationale    
  • Research aims and objectives.   
  • Research questions    
  • Research significance    
  • Research outline    
  • Chapter Summary    

Chapter 2: Literature Review   

Chapter 3: Research Methodology    

  • Introduction    
  • Research Philosophy    
  • Research Approach    
  • Research design    
  • Data collection method    
  • Data analysis    
  • Ethical considerations    
  • Timeline    
  • Summary    

Chapter 4: Analysis and Findings    

  • Chapter Introduction    
  • Quantitative Evaluation    
           -> Findings from survey    
           -> Statistical Analysis    
  • Qualitative Evaluation    
           -> Theme Identification    
           -> Thematic Analysis    
  • Discussion    

Chapter 5: Conclusions    

  • Conclusion    
  • Recommendations    

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