| Category | Report | Subject | Marketing |
|---|---|---|---|
| University | University of Salford Manchester | Module Title | Researching International Market Opportunities |
The core purpose of this report is to analyze the external market environment, key opportunities and relevant threats for the organizations that operate in the Information and Technology (IT) industry. The key insights that are derived from the external market environment, will be helpful for the company in expanding into the new international market........View More.
Introduction.........................................................................................................2
Task 1: “Importance of international market research for businesses
seeking expansion opportunities overseas” ......................................................2
Task 2: “Critical evaluation of Softcat Plc’s readiness for international
expansion”............................................................................................................3
Task 3: “The key reasons behind the selection of the country with the
highest overall attractiveness score” .................................................................4
Task 4: “Porter’s 5-forces framework to Softcat Plc’s industry in the
recommended market in order to identify the key opportunities and threats
the company will face when entering the market” ..........................................6
Task 5 .................................................................................................................11
i) Sales forecast for Softcat Plc for the German market............................11
ii) Recommendation of a suitable foreign business partner that could
facilitate the expansion of Softcat Plc into the German market” .............12
Conclusion..........................................................................................................13
References..........................................................................................................13
Appendices.............................................................Error! Bookmark not defined.
Appendix A.........................................................Error! Bookmark not defined
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