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| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Salford Manchester | Module Title | Search and Social Media Marketing (SSMM) |
| Assessment title: | My Professional Digital Brand |
| Assessment types: | Portfolio Assessment |
In this portfolio assessment, we will focus on the development of a Professional Digital Brand through analysis, planning, and implementation. Like critically analyzing a competitor’s website or blog, we will craft a digital marketing strategy and optimize a personal digital footprint for career development. The assessment also requires creating social media profiles and writing a blog post on how your time at Salford Business School has prepared you for a career.
Part A: Analysis – Like analyzing social media trends, recruitment trends, and key influencers in your desired industry, we will conduct competitor analysis and identify key strengths and weaknesses for your personal branding.
Part B: Plan – Like creating a 12-month SSMM strategy, we will focus on establishing a strong online presence and targeting the right networks for career advancement.
Part C: Implementation— Like developing and implementing your digital marketing strategy, we will include creating optimized blog content and social media profiles, with a focus on SEO and social media engagement.
The assessment weighs 100% of the module grade and requires a recorded PowerPoint presentation. Like other digital marketing efforts, this is an opportunity to showcase your ability to develop a personal brand and strategy for future employment or business development.
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