Search and Social Media Marketing (SSMM) Portfolio Assessment Example | University of Salford

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Written By: Daniel Wright Daniel Wright
Published: 28 Feb, 2025
Category Assignment Subject Marketing
University University of Salford Manchester Module Title Search and Social Media Marketing (SSMM)
Assessment title: My Professional Digital Brand
Assessment types: Portfolio Assessment

About This

In this portfolio assessment, we will focus on the development of a Professional Digital Brand through analysis, planning, and implementation. Like critically analyzing a competitor’s website or blog, we will craft a digital marketing strategy and optimize a personal digital footprint for career development. The assessment also requires creating social media profiles and writing a blog post on how your time at Salford Business School has prepared you for a career.


Table of Contents


Part A: Analysis......................................................................................................................... 3

Part B: Plan.............................................................................................................................. 10

Part C:  "Practical Plan Implementation".............................................................................17

Conclision...............................................................................................................................................19

Reference ................................................................................................................................................21

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