| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Middlesex University London | Module Title | MKT4018 Entrepreneurship in the Digital Sector |
| Assessment Type | Case Study |
|---|---|
| Academic Year | 2026-26 |
MKT4018 SWOT analysis of the crowdfunding industry exhibits several essential factors. Its capacity to democratise finance access and to sell entrepreneurship and innovation by enabling an extensive form of buyers to fund different tasks are among its advantages. With the enterprise's ability to enter new markets and use technology traits to enhance purchaser reviews, possibilities abound. The London Entrepreneurial Exchange's function in a major worldwide economic centre offers it access to a massive community of investors and entrepreneurs, giving it a strategic aspect. The growing cultural trade in favour of innovation financing and help for entrepreneurs is high-quality to the crowdsourcing enterprise. This consists of evaluating metrics such as attain, engagement, person acquisitions, and investments generated. Lessons learned can be documented to inform destiny campaigns.
1. Situational Analysis of the Crowdfunding Sector
1.1 SWOT Analysis
1.2 Critical Success Factors.
2. E-Marketing and Social Media Campaig
2.1 Objective
2.2 Tools used in the campaign
2.3 Campaign Schedule
References
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