| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Leeds | Module Title | LUBS5440M Sales Promotion and Sponsorship |
Slide 1: Leeds Festival Sponsorship with Red Bull's Power Boost
Slide 2: Introduction
● Global outreach to 171+ countries through the festival equates to admitting the ethnically diverse festival community.
● 10+ million cans are sold daily through great dispersion and direct communication (Kesgin et al. 2022).
Slide 1: Leeds Festival Sponsorship with Red Bull's Power Boost
Slide 2: Introduction
Slide 3: Key factors for successful sponsorship strategy
Slide 4: Strategic Property Selection
Slide 5: Evaluating Brand-Property Compatibility
Slide 6: Proposal and Conclusion
Slide 7: References
Slide 8: Thank you
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