| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Wrexham University | Module Title | Digital Marketing |
To maximize the reach to target audiences and enhance their competitiveness, organizations that work in contemporary digital markets focus more on digital-first strategies. The RACE model (Reach, Act, Convert, Engage) is a popular model designed to oversee the digital marketing process and increase customer acquisition and retention (Saura et al., 2023). Also, artificial intelligence (AI) is a key factor in customer retention since it makes it possible to address people personally and communicate service-related information automatically (Caliskan et al., 2021)..................View More
Introduction
Discussion on differences between traditional and digital marketing and changes
Differences
Changes
Evaluation of RACE for Customer acquisition and reengagement
Importance of digital analytics on digital business
Interpretation and recommendations on Similarweb results on Amazon weblink
Interpretation
Recommendations
Conclusion
References
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