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| Category | Assignment | Subject | Digital Marketing |
|---|---|---|---|
| University | Cardiff Metropolitan University | Module Title | CIS7029 Social Media Analytics for Business |
| Word Count | 4000 Words |
|---|---|
| Assessment Type | Report |
| Assessment Title | WRIT1 |
| Academic Year | 2025/26 |
The goal of this project is to evaluate and compare the activities of Infosys as the company’s activity is mainly associated with its educational initiatives in the sphere of technology. Through the analysis of quantitative data like retweets, likes, comments, etc., across the principal social media outlets, this study seeks to evaluate the extent to which this company’s educational programs are promoted and audiences are involved......View More
Abstract
Introduction
Design and Discussions of Data Sources/tools/APIs and justification of Choice
Selection of Social Media Platforms and Rationale
APIs and Tools for Data Acquisition
Data Collection Design
Justification for API Choice
Data Processing and Analysis Techniques
Visualization and Reporting Tools
Anticipated Implementation and Challenges
Key Results, Visualizations and Business Storytelling
Data Overview and Methodology
Visual Analysis and Key Results
Project Limitations
Recommendations
Conclusions
References
Reflective Statements
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