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BM9720 Analytics for Competitive Advantage Assignment Sample | NU

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Written By: Dr. James Harrison Dr. James Harrison
Published: 23 Nov, 2024
Category Assignment Subject Management
University Northumbria University Module Title BM9720 Analytics for Competitive Advantage

BM9720 About This:

This paper aims at establishing a connection between data analytics and how it can be deployed by retailers in the provision of more competitive advantage. Morphological analysis, including statistical analysis like regression analysis andcustomer segmentation, and business intelligence like market basket analysis was used to get the quantitative and qualitative findings.............View More

Table of Contents

Introduction

Aim and Objectives 

Case Profile

Literature review 

Research Methodology

  • Research method 
  • Research Philosophy
  • Research Approach
  • Data description
  • Data analysis 

Results & Discussion

  • Data importing and data cleaning
  • Exploratory data analysis
  • Data preprocessing
  • Random forest 
  • Linear regression
  • Ridge regression 
  • Gradient Boosting
  • Neural Network
  • Model comparison

Conclusions and limitations

  • Limitation 
  • Recommendation
  • References

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