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| Category | Assignment | Subject | Business Management |
|---|---|---|---|
| University | Buckinghamshire New University | Module Title | BM533- Contemporary Business Economics |
| Assignment No. and type: | 2500-word Individual Report applying Economic theories to a case study organisation |
| Assessment weighting: | 100% |
Non-traditional business methods include experimenting, creating personalized videos, and crowd funding, starting with a pilot, angel investing, billboard making, and bootstrapping. Moreover, this study will refer to a case study of Innocent Drinks set up in 1998 by three best friends...........More
Introduction ................................................................................................................................... 3
Task 1 ............................................................................................................................................. 3
Evaluation of non-traditional business ways of Innocent Drinks ......................................... 3
Benefits and drawbacks of using non-traditional decision-making methods ...................... 4
Task 2 ............................................................................................................................................. 5
Implications of decision using frameworks by the Company ............................................... 6
Task 3 ............................................................................................................................................. 6
PESTLE Analysis ...................................................................................................................... 6
SWOT Analysis ......................................................................................................................... 9
Analysis .................................................................................................................................... 10 Recommendation......................................................................................................................... 11
Conclusion ................................................................................................................................... 11
Reference List .............................................................................................................................. 12
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