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ASB2603 Marketing Research and CRM Individual Customer Insight Report Sample

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Written By: Dr. James Harrison Dr. James Harrison
Published: 24 Jan, 2025
Category Assignment U Subject Business Management
University Bangor University Module Title ASB2603 Marketing Research and CRM

Introduction to Obesity and High-Calorie Snacking in the USA 

Obesity is the key public health problem in the US. It demonstrates great increase in overweight and obese adults and children in many age groups.......View More

Table of Contents

Introduction to Obesity and High-Calorie Snacking in the USA.................................................... 2
Scoping the Issues with Qualitative and Quantitative Data........................................................ 2
Theoretical Framework: Theory of Planned Behavior (TPB)..................................................... 2
Application of TPB in Marketing Research................................................................................ 3
Analysis and Discussion of the Quantitative Results...................................................................... 3
Sample Profile............................................................................................................................. 3
Chi-Square Analysis Insights...................................................................................................... 6
Regression Analysis.................................................................................................................... 9
Reflection on Knowledge Gained from Qualitative Research...................................................... 13
Discussion and Limitations....................................................................................................... 13
Marketing Recommendations....................................................................................................13
Conclusion................................................................................................................................. 14
References..................................................................................................................................... 15

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