| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Hull | Module Title | Social Media Marketing Management |
| Assessment Type | Assignment |
|---|
This study looks at the ways that Deliveroo as a food delivery services provider can continue to listen in order to remain competitive. The company and the consumers benefit greatly from the active and efficient listening of customer feedback since it helps the company to change
its services in order to suit the consumers’ preferences or to meet their needs if there is a gap in the kind of service the company is offering......View More.
1. Introduction............................................................................................................................4
2. Company and Industry Overview.......................................................................................... 4
3. Goals and Smart Objectives...................................................................................................6
3.1 Goal..................................................................................................................................6
3.2 SMART Objectives.......................................................................................................... 6
4. Competitive Analysis.............................................................................................................8
5. Social Media Audit.............................................................................................................. 10
6. The Role of Active Listening and its application towards understanding customer needs. 13
7. Tools for Listening............................................................................................................... 14
7.1 Social Listening Tools....................................................................................................14
7.2 Customer Feedback Mechanisms...................................................................................15
8. Data Analytics and Sentiment Analysis...............................................................................15
9. Challenges of Listening Tools..............................................................................................16
10. Customer Persona...............................................................................................................16
11. Deliveroo's Engagement Strategy for the selected persona............................................... 19
12. Business strategies and actions that can be implemented by Deliveroo............................ 19
13. Content Development.........................................................................................................20
14. Return on Investment Metrics............................................................................................22
15. Conclusion..........................................................................................................................23
Reference List.......................................................................................................................... 25
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