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| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Manchester Metropolitan University | Module Title | 5X7V0038 Department of Marketing, International Business and Tourism |
In this assignment, you have to prepare a brand’s digital strategy and present it in the form of a report. In the first step, you have to provide the brand introduction, history, mission and objective of the digital strategy. In the second step, you have to analyze market trends, competitors, and target audience and do a digital SWOT analysis. In the third step, develop two campaign ideas (acquire and retain) that match the current trends and competitors’ strategies. Next, decide on channel and content strategies along with SMART objectives and KPIs. In the final step, present the report professionally. This assignment will help you understand the process of digital strategy, campaign creation and performance measurement.
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