Category | Essay | Subject | Marketing |
---|---|---|---|
University | University of Birmingham | Module Title | 07-37282 Marketing Strategy Essay |
This study looks at Ford’s strategic shift towards autonomous vehicle technology, and in particular, the effect on Ford’s market positioning and brand identity within its renowned F-Series line. The F-Series has long been the dominant truck on the market, admired for its build quality and the brand's "Built Ford tough" touch (Nina, 2024).
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