07-37282 Marketing Strategy Essay Sample | UoB

Published: 26 Feb, 2025
Category Essay Subject Marketing
University University of Birmingham Module Title 07-37282 Marketing Strategy Essay

Introduction

This study looks at Ford’s strategic shift towards autonomous vehicle technology, and in particular, the effect on Ford’s market positioning and brand identity within its renowned F-Series line. The F-Series has long been the dominant truck on the market, admired for its build quality and the brand's "Built Ford tough" touch (Nina, 2024). 

Table of Contents

  • Introduction
  • Strategic Marketing Analysis
  • Segmentation, Targeting and Positioning (STP).
  • Marketing Mix Adjustments
  • Brand Strategy and Competitive Advantage.
  • Challenges and Ethical Considerations.
  • Conclusion and Recommendations
  • References

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