Brunel University London Assignment Questions

MG5606 This assignment invites you to critically examine the diverse impacts of globalisation on both developed and developing countries. You will explore how globalisation shapes economic, social, and political landscapes, and assess the role of international financial institutions in influencing global trade, investment, and monetary systems.

The main objective of the assessment is to allow students acquire theoretical and practical knowledge for business management by covering issues and debates in management research and provide knowledge of relevant research methods and techniques for master’s level project work.

MG5596 Describe and critically evaluate current strategic management theories and analytical concepts. Describe and critically evaluate key conflicts and dilemmas in strategic practice such as: logical versus creative thinking; environmental versus resource determinism; industry leadership versus followership; competition versus co-operation; and profitability versus corporate responsibility.

MG5610 The aim of MG5610 is to assess students’ ability to 1) identify and evaluate the main influences on consumer behaviour; 2) analyse consumer decision-making processes in different contexts; and 3) apply their understanding of consumer behaviour in marketing strategies and recommendations.

MG5620 You are required to examine a sector of your choice in-depth and suggest ways to develop a new brand to enter that sector in the UK. The focus should be B2C.