Stretech Activity 2: Complete Research Project Self-Paced Independent Project

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Published: 24 Oct, 2025
Category Assignment Subject Education
University - Module Title Stretech Activity 2 Self-Paced Independent Project

Stretech Activity 2: Complete Research Project Self-Paced Independent Project

Overview

Time: 3-4 weeks (self-paced) Purpose: Execute a full research project from planning to final report Deliverable: Complete research report (5-7 pages) + presentation (7 slides)

The Project

Conduct actual research on your Activity 1 company. Execute what you planned, collect real data, analyze it, and present findings.

Requirements

You must:

1. Collect primary OR secondary data (or both)
2. Analyze a minimum of 50 data points (posts, reviews, survey responses, etc.)
3. Generate at least 3 findings with supporting evidence
4. Create actionable recommendations
5. Document your process
Budget: £0 (use only free tools)

Phase 1: Refine Your Plan

Choose Your Research Focus

Pick 1-2 questions from your Activity 1 (not all 3 - focus is better than breadth).

Select Your Method

Choose ONE primary method:

Option A: Content Analysis

  • Analyze 50-100 social media posts, ads, or reviews
  • Code for specific variables (content type, tone, themes)
  • Calculate percentages, compare time periods

Option B: Survey

  • 50-100 responses minimum
  • 8-10 questions maximum
  • Mix of scales and open-ended
  • Recruit via Reddit, social media, and your network

Option C: Customer Review Analysis

  • Analyze 50-100 reviews from multiple sources
  • Code for themes and sentiment
  • Identify patterns

Option D: Comparative Analysis

  • Compare your company to 2-3 competitors
  • 30+ data points per company
  • Benchmark performance

Create Data Collection Tool

  • Content analysis: Excel coding sheet with clear categories
  • Survey: Google Forms with tested questions
  • Review analysis: Excel template with theme categories
  • Comparative: Comparison matrix

Phase 2: Collect Data

Execute Your Plan

Follow your method systematically. Document:

  • What you did each day
  • Any problems encountered
  • How you solved them
  • Any changes to the original plan

Organize As You Go

  • Use Excel or Google Sheets
  • One row per data point
  • Clear column labels
  • Save frequently

Quality Checks

  • Are you being consistent in coding/categorization?
  • Are you capturing enough detail?
  • Do you need to adjust your approach?

PHASE 3: Analyze Data

Basic Analysis Required

Quantitative data:

  • Calculate percentages
  • Compare groups (2019 vs 2024, Company A vs B)
  • Identify top themes by frequency
  • Create simple charts (bar, pie)

Qualitative data:

  • Group similar responses into themes
  • Count frequency of each theme
  • Pull representative quotes
  • Note surprising patterns

Look For

  • Patterns and trends
  • Unexpected findings
  • Contradictions
  • Clear differences between groups
  • Strong quotes or examples

Create Visuals

Make 2-3 simple charts:

  • Bar chart for comparisons
  • Pie chart for proportions
  • Table for detailed breakdowns

Phase 4: Write Report

Report Structure (5-7 pages)

1. Executive Summary (½ page) Problem, method, key findings, recommendations
2. Introduction (1 page)

  • Company background
  • Problem statement
  • Research questions
  • Why this matters

3. Methodology (1 page)

  • What you analyzed
  • How you collected data
  • Sample size and recruitment
  • Analysis approach
  • Limitations

4. Findings (2-3 pages)

3-4 key findings
Each with data support
Include charts/tables
Use quotes or examples

5. Conclusions (½ page) What findings mean collectively

6. Recommendations (1 page)

  • 3-4 specific actions
  • How to implement
  • Expected outcomes

7. Appendices (optional)

  • Survey questions
  • Coding framework
  • Additional data tables

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