| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Lincoln University | Module Title | MKTG672 Marketing Strategy |
The main aims of this course are:
After completing this course, you will be able to:
The following table outlines the summarised feedback received from previous students (via course evaluations, student rep feedback and other feedback opportunities) and other sources, and how this feedback has been incorporated into the course.
The Following table indicates the timing of the content for this course. It may be necessary to make adjustments to the timetables.
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Order Non-Plagiarised AssignmentThis course is taught through an online learning environment with face-to-face interaction opportunities (compulsory for those on student visas). Students will have opportunities to ask questions of the lecturer and practice skills and activities individually, as well as in groups, through the use of online and interactive technologies. You are strongly advised to make full use of all available learning opportunities.
Self-study material, review material, other relevant course material, and assessment activities will be made available on the course Akoraka | Learn page. As this course uses online components, students are expected to be able to use MS Teams and Lincoln's Akoraka | Learn system, and have the basic skills and technology requirements needed to study through the online medium.
Online tutorials will be recorded, and these recordings will be available on the Akoraka | Learn course page. The quality of recordings cannot be guaranteed.
Akoraka | Learn will be used as a means of communication with the class, and you are advised to check the course page, the My Akoraka | Learn dashboard, and your "@lincolnuni.ac.nz" email regularly to ensure you receive all University communications. You should also use your "@lincolnuni.ac.nz" email address to communicate with examiners and lecturers.
The following e-book is required for this course:
Armstrong, G., Denize, S., Volkov, M., Adam, S., Kotler, P., Swee Ang, AL, Doherty, S., & van Esch. p. (2021). Principles of Marketing (8th ed.). Pearson Education.
The e-book version of this text is available from Pearson Education and the Lincoln University library.
Lecture notes will be posted on Akoraka | Learn. It is important to note that all the images shown in lectures may be available in the PDF version of the notes, as copyright regulations may prevent this. All readings will be placed on the Akoraka | Learn course page.
A wide range of learning advice options are available for you to access on- and off-campus. The Learning Advisors in Learning, Teaching and Library (LTL) provide drop-ins, individual appointments, workshops, and resources to support you in further developing your academic writing, referencing, study, and mathematics and statistics skills. For more information and to book appointments and workshops, access the LTL website, Te Kete Wabeautiful, from the Akoraka | Learn dashboard.
The schedule of assessments and their contribution to the overall mark for the course is as follows:
Note: All electronically submitted assessments will be either completed or uploaded via the Akoraka | Learn course page. As per the Assessment Policy, marked assessments, except for final exams, will normally be returned to you, with feedback, within three weeks of submission. You can view your internal assessment results via Grades on the Learn | Learn course page (also referred to as Gradebook and used on all Akoraka | Learn course pages).
The online quizzes will cover the topics for that week's module and will be available for every module. The quiz will open on Sunday, 11 pm (NZT) of the module week and will close on the following Sunday of the module week at 11 pm (NZT). You are allowed 15 minutes per attempt and three attempts for each quiz, and the highest mark will be counted for the quiz mark.
Each exam | test is 2 hours in duration and will be held online. Online Test 1 will be held on Thursday, April 3rd from 7 pm - 9 pm (NZT), while Online Test 2 will be held on Thursday, May 29th from 7 pm - 9 pm (NZT) via the Akoraka | Learn course page. Each exam | test contributes to a maximum of 18% of the final grade. The tests will be open book and non-invigilated.
The group marketing plan assignment will cover topics from each module of the online course materials and is due on Friday, June 13th at 5 pm (NZT). It will be designed to test knowledge, interpretation and application of concepts from throughout the MKTG672 Online course. Groups will be allowed to self-select their members for this assignment, and each group must have a minimum of FOUR (4) or FIVE (5) members. The deadline for group formation is by the start of Term 2 (Monday, April 28th). Groups must have emailed the lecturer with their group members by this point at the very latest.
This group assignment contributes to a maximum of 40% of the final grade, and all group members are expected to contribute equally to this assessment. Instructions for the group assignment will be made available on the Akoraka | Learn course page at 5 pm (NZT) on Monday, March 24th
Aegrotat applications may be made when due to a serious event: (1) a student has missed an assessment; (2) a student has completed an assessment but believe they have been impaired by one of the above circumstances; or (3) a student is seeking an extension to the due date for an assessment. Serious events mean illness (including COVID-19) or injury; bereavement, trauma, critical circumstances, disasters; and misadventure. To apply for an Aegrotat, your assessment needs to be worth more than 10% of your final course grade. Apply through the online portal on Akoraka | Learn, which can be accessed from the link within the Exams & Assessments section on the right of your Akoraka | Learn dashboard. If your Aegrotat application is deemed justified (i.e., approved) by the Examinations Office, the Examiner will decide what the outcome will be - this may include approving an extension, offering an alternative assessment or deriving a grade. For more information on Aegrotats, refer to the online portal. For assessments worth 10% or less, you should normally approach the Examiner or their nominee (such as a lecturer or tutor) directly, in person or writing.
For items of assessment worth less than 10%, you should approach the Examiner or their nominee (such as a lecturer or tutor) directly, in person or in writing. For items of assessment worth 10% or more of your final course grade, if there is a serious event that contributes to you seeking an extension or submitting a piece of assessment late, you should normally approach the Examiner (for extensions of 3 days or fewer) or apply for an Aegrotat (for extensions of more than three days). Also refer to the section on Aegrotats above. The Examiner will decide the outcome of your request - this may include approving an extension or removing any late penalties.
Items of assessment (other than tests) that are submitted after the due date and time, without Examiner approval, will have a maximum late penalty applied as noted below. University regulations apply where a final examination is scheduled.
The following course components are mandatory: All module quizzes, both Online Tests and the Group Assignment.
Failure to submit these assessment items without the prior approval of the Examiner may result in you not being eligible to achieve a passing grade in this course. If you are unable to complete a mandatory course requirement, please contact the Examiner in advance and, if applicable, apply for an He is sick.
All forms of academic dishonesty are unacceptable to Lincoln University. This includes, but is not limited to, cheating, collusion, double-dipping, fabrication of data, ghost writing and plagiarism. It also applies to the unauthorised use of Artificial Intelligence (AI) to generate content, and possession of unauthorised notes, cell phones or other devices during a test or examination, or access to unauthorised software during a test or examination. Incidents of academic dishonesty may be deemed to be a breach of discipline and may be reported to the Proctor. You will be subject to the terms of the Student Discipline Regulations.
Upon enrolment, you undertake to comply with Lincoln University regulations and policies. Please make yourself familiar with these, including the Lincoln University Student Code of Conduct and the Academic Integrity Policy and Procedure, which can be found on the right-hand side of your Akoraka | Learn page under University Policies and Procedures.
At a minimum, 200 hours for a 20-credit course represents the amount of time that an average or B grade student might be expected to spend to receive a passing grade. The total student workload for a course is not spread evenly from week to week, and students are expected to proactively manage their workload throughout the semester. Achievement in a course is based on student performance, not on the time committed to studying the course. No matter how many hours a student puts into this course, they are not guaranteed a pass. The following time-use guidelines are provided as an example of how the 200 hours may be allocated in this course.
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