| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University Of Lincoln | Module Title | Social Media and Digital Advertising (MKT9710) |
Objective of the Portfolio
This portfolio is designed to evaluate the contemporary marketing mix that Bloomin Soap, a UK company producing completely natural and non-scented skin care products, utilizes. To support this, the current consumer trends will be identified, and a new marketing campaign will be presented that aligns with Bloomin Soap Company's mission and market segment......View More
Introduction ........................................ 1
Section 1: Review of Existing Marketing ..... 2
Section 2: Review of Customer Trends ...... 4
Section 3: New Marketing & Advertising Campaign ..... 4
Section 4: Analysis of Campaign and Measurement Tools ..... 12
Conclusion ............................................. 13
References ............................................. 13
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