| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University Of Lincoln | Module Title | MKT9710M Social Media Marketing & Digital Advertising |
This module highlights the major role of social media marketing and digital advertising in digital marketing strategies. By reading this audience will learn how earned, paid, and owned media are used to achieve digital marketing targeted goals. The purpose includes brand communities, consumer tribes, advertising theories, consumer trends, and the effect of mobile advertising, PPC, and display ads. The course covers the importance of creative content writing in controlling consumer engagement and building brand equity. Students will gain knowledge of modern digital marketing practices and platforms.
Introduction
Section 1: Review of Existing Marketing
Section 2: Review of Customer Trends
Section 3: New Marketing & Advertising Campaign
Section 4: Analysis of Campaign and Measurement Tools
Conclusion
References
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