| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University Of Lincoln | Module Title | MKT9710M Social Media Marketing & Digital Advertising |
This module highlights the major role of social media marketing and digital advertising in digital marketing strategies. By reading this audience will learn how earned, paid, and owned media are used to achieve digital marketing targeted goals. The purpose includes brand communities, consumer tribes, advertising theories, consumer trends, and the effect of mobile advertising, PPC, and display ads. The course covers the importance of creative content writing in controlling consumer engagement and building brand equity. Students will gain knowledge of modern digital marketing practices and platforms.
On completion of the module, you should be able to:
LO1 Critically analyze an existing social media and digital advertising strategy to provide recommendations to improve practice.
LO2 Critically evaluate consumer trends in the consumption of digital content using a range of analytics.
LO3 Critically evaluate a range of models, theories, and concepts useful for informing an integrated social media and digital advertising strategy.
LO4 Professionally communicate complex ideas for an integrated social media and digital advertising strategy.
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